Mediaboss Marketing

On July 24, Taylor Swift celebrated the launch of his latest production, Folklore, which has broken download figures on Spotify and Apple Music; However, the taste has not lasted for a long time, as she now faces a lawsuit that accuses her of plagiarizing the albums logo. This has led her to redesign the merchandising of the album.

The lawsuit has come from the owner of The Folklore brand, Amira Rasool, who accused the pop singer of usurping the logo of her brand with a forceful message via Twitter: Wait a minute, Taylor Swift. Its one thing to use the name Folklore, but youre also stealing black womens logo.

He also wrote: Based on the similarities in design, I think the merchandise designer tore off my company logo, he wrote. I am sharing my story to shed light on the trend of big business or celebrities copying the work of minority-owned small business owners. I will not let this blatant robbery go unchecked, he questioned.

As the message began to circulate and go viral, Taylor Swift replied to Rasool: Amira, I admire the work you are doing and am happy to be able to make a contribution to your company and support the Black without Fashion council with a donation.

Amira Rasool, in turn, recognized Swifts message and did not hesitate to mention that the singer has always been an advocate for women.

I commend the Taylor team for recognizing the damage the merchandise caused to my company brand The Folklore, he wrote Tuesday. I recognize that she has been a great advocate for women who protect their creative rights, so it was good to see that her team is on the same page, she said.

She is an entrepreneur and freelance writer who distributes her residence between New York and Cape Town. He collaborates for prestigious publications such as TIME, Vogue, Teen Vogue, i-D Magazine, PAPER Magazine, Glamor, V Magazine and WWD. It also has a YouTube channel and a personal blog. Also, as weve already seen, she owns the Folklore online retail store. Read more about her on her website.

This situation occurs in a context where the African American community increasingly raises its voice to demand its rights. The Black Lives Matter movement, which emerged after the acquittal of George Zimmerman for the death of African-American teenager Trayvon Martin from a shooting. Later it gained strength with the death of the citizen George Floyd at the hands of a policeman in the city of Minnesotta.

This movement has had a significant impact worldwide and many brands have had to rethink their strategies, speeches or even their graphic identity to avoid falling for messages that promote racial discrimination, as was the case with the NFL team Washington Redskins, that eliminated the nickname with which they have historically made themselves known as being racist.

The American agricultural cooperative Land OLakes has also pledged to change its packaging and remove the image of a Native American woman from its packaging early next year.

Another case that had a lot of impact was that of the Aunt Jemima brand, products of mapple honey and flour mix to make hot cakes of the Quaker Oats brand and owned by Pepsico. This product stated that it would change its graphic identity and even the name when considering that they promoted a racist message against people of color.

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Taylor Swift is sued for plagiarizing the logo of her new album, Folklore - Explica