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With an announcement on social media, she will pick up where she left off 7 years ago.

By Annie Karni

4/12/15 7:18 AM EDT

Updated 4/12/15 9:59 AM EDT

With much anticipation but little drama, Hillary Clinton is expected to officially announce Sunday she is running for president, a launch that will begin with a message on social media and continue over the next week with campaign visits to Iowa and New Hampshire.

The announcement marks an end to the first, awkward phase of Clintons roll-out a non-campaign that has frustrated Democrats who were anxious for her to turn the ignition switch on a campaign that the party is deeply invested in.

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For months Ive been getting calls from people who donate good money, asking when are we having an event, who are we writing a check to, said Jay Jacobs, a prominent New York Democrat, and a longtime Clinton friend and fundraiser. Its completely topsy-turvy. The groundswell has been percolating for so long. This thing had to get going, I cant imagine we could have waited much longer. I cant tell you how many phone calls I get with people chomping at the bit.

For the past year, the former secretary of state has been treated like a candidate while lacking the structure around her to support one. That has led to some rusty moments as Clinton has sometimes painfully re-entered public life, outside of the State Departments protective bubble.

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Hillary Clinton readies presidential launch