Mediaboss Marketing

A new study by the Wesleyan Media Project has found that the 2016 presidential campaign run by Hillary Clinton is without a doubt one of the worst-run political operationsin years.

Interestingly, the directors of the study disputethe argument that advertising doesnt matter in elections. Clintons failure to advertise in certain key states, they argue, wasthe biggest reason for her defeat byDonald Trump.

The study also backs the view thatClintons focus on identity politics and emphasis on condemning her oppositioncontributed to a campaign message devoid of substance with no clear message on policy.

Published inThe Forum: A Journal of Applied Research in Contemporary Politics, the studyfoundthat one candidate in particular, Hillary Clinton, almost ignored discussions of policy. The study states the lack of advertising effectiveness may owe to the unusual nature of the presidential campaign with one nonconventional candidate and the other using an unconventional message strategy.

Clinton, who was widely predicted to win by the mainstream media, sufferedunexpected losses in states where she failed to air ads until the final week before the polls. In contrast, Trump advertised in these states (Wisconsin and Michigan) forweeks before he won.

Click for more from Heat Street.

Read the original:
Study: Hillary Clinton ran one of the worst campaigns in years - Fox News