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When Hillary Rodham Clinton kicked off her 2008 presidential primary campaign, she soared into Iowa on a Gulfstream corporate jet, and nobody blinked.

This time around, Mrs. Clinton bounced into the state in a GMC van nicknamed Scooby, stopping at a Chipotle restaurant along the way, and set the country buzzing. Well, at least social media buzzed.

The contrast says a lot about the candidate and the kind of campaign she plans to run for 2016.

On her second presidential run, Clinton is downplaying her multimillionaire-star-politician status and trying to appeal to middle-class Americans and working-class voters. Her campaign announcement video touted "everyday Americans," and on her kickoff campaign road trip, that's exactly the image Clinton tried to project.

On her 1,000-mile road trip from her home in Chappaqua, N.Y., to her first campaign stop in Monticello, Iowa, Clinton's van pulled into a Pilot gas station in Pennsylvania Sunday, where she tweeted an image posing with a family from Michigan. On Monday afternoon, she stopped at a Chipotle restaurant in Maumee, Ohio, a suburb of Toledo, ostensibly, to fuel up for the long campaign ahead.

The presidential candidate, wearing dark sunglasses, and joined by longtime aide Huma Abedin, ordered a chicken burrito bowl, a chicken salad, a Blackberry Izze drink, and a soda.

The Chipotle pit stop was part of a campaign narrative designed to make the former first lady, perhaps one of the most recognized politicians on the planet, appear more like a low-key, average American.

It worked a little too well.

Clinton, barely disguised behind dark sunglasses, went largely unrecognized.

Apparently, Clinton's campaign wanted to see their candidate sighted, humbly ordering and paying for her chicken burrito bowl like an everyday American. So they telephoned The New York Times and tipped off a reporter, setting off a flood of stories.

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What Hillary Clinton's Chipotle stop says about her campaign