Mediaboss Marketing

LONDON, November 6, 2012 /PRNewswire/ --

-Caption Betty and Dave's holiday snaps to win 500 of holiday money, or one of eight 100 vouchers-

Holiday Hypermarket has launched a social media competition challenging entrants to submit their funniest photo captions via Twitter. After the two-week competition, the leading online travel retailer will give away 100 vouchers to the eight wittiest tweeters, who will be entered into a pool to win an additional 500 jackpot.

Click on the Doll's Life infographic to submit your captions and stand a chance to win.

A microsite will track the travel photos of plastic dolls Betty and Dave, who explore the medinas of Morocco, light up the nightclubs of Ibiza and blaze a trail through Egypt's pyramids. Covering eight destinations in 14 days, the competition highlights some of the best destinations to visit this winter.

Betty and Dave's photos feature some of Britain's favourite sunshine destinations, such as Florida, Jamaica and Cyprus. There has been a surge in families searching for sunny getaways this autumn, due to a "summer holiday delay" caused by the Jubilee, Olympics and soaking wet summer.

Accompanied by a world map and brief destination guides, the photos are intended to highlight the possibility that there's still time to travel to far-flung holiday spots, even when the summer's over.

E-Commerce Manager at Holiday Hypermarket, Calum Macdonald, comments: "For those who delayed their summer getaway or are struggling with the early winter cold, we've put together a caption competition of the best winter holidays to book this year.

We wanted to present them in a fun, tongue-in-cheek way, and also to offer eight of the funniest entrants 100 holiday vouchers with our compliments. One lucky winner will also win an additional 500 towards a holiday, which will be announced when the competition closes on 15th November."

About Holiday Hypermarket:

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Caption This! Holiday Hypermarket Hosts "A Doll's Life" Travel Competition