Mediaboss Marketing

By Alice Ritchie

The bass is pumping, the lights are low and the dance floor of the club is heaving. It's the weekend and the young man is enjoying himself - until someone steals his balloon.

Dressed in a Spiderman outfit, the four-year-old boy runs to his dad by the bar to complain, before receiving a glow-stick in consolation.

Such are the highs and lows of family raving, a new craze fuelled by London's ex-clubbers who still want to go dancing but now have kids in tow.

"What a genius idea - beer, raving, children. What more could you want?" said Paul Crawley, 34, swaying slowly on the dance floor carrying his baby daughter Camille in a sling.

"The worst thing is I was invited out last night, but I said no, I've got to stay sober for this party."

This dingy bar in south London is normally the venue for all-night raves, but for two-and-a-half hours on a Saturday afternoon, it is transformed into a playgroup with a difference.

In the chillout area, mums breastfeed on low leather sofas to a soundtrack of soft rock, while older children paint and draw at a well-equipped craft table under moving projected images.

The bar is well stocked and next door, professional DJs play chilled house music, funk and drum'n'bass at a surprisingly loud volume, although organisers insist it is safe for babies' ears.

The undisputed king of the dance floor is Caelan, a fleet-footed five-year-old wearing impeccable white trainers.

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Londoners re-live rave days with kids