Mediaboss Marketing

DEERFIELD, Ill., Feb. 21, 2012 /PRNewswire/ -- Pucker™ Vodka continues to surprise flavored vodka fans with its distinct and unexpected flavors. Now, one year after bursting on the scene, Pucker Vodka is introducing two bold, intense flavors – Pucker™ Lemonade Lust Vodka and Pucker™ Raspberry Rave Vodka – to the family.

All six Pucker Vodka flavors are perfect for those looking to break up with their boring vodka and to match up with an exciting and new intensely flavored vodka.

"Last year, we launched Pucker Vodka to help flavored vodka drinkers express their 'live out loud' personalities, and they certainly responded well to our original flavors," said Kim Washington, Senior Director, Vodkas for Beam Inc. "This year, we chose to expand our line to include two of the most popular flavors – lemonade and raspberry – to help liven up old, boring, vodka cocktails."

Pucker Lemonade Lust Vodka provides bright bursts of crisp lemon flavor and a hint of lime, while Pucker Raspberry Rave Vodka offers an intense raspberry flavor and a touch of floral notes. Both new products are four-times distilled, 70-proof, and packed with intense flavor. Each of the new flavors provides a taste that is balanced and confident enough to enjoy with a simple mixer, served straight-up or in a playful cocktail creation.

To demonstrate its stand-out and unique new flavors, Pucker Vodka recommends these cocktails:

Lusty Lemon 
1 1/2 parts Pucker™ Lemonade Lust Vodka 
2 parts Fresh Lemon Sour
4 parts Iced Tea
Lemon Wedge
Combine ingredients and serve over ice in a tall highball glass. Garnish with a lemon wedge.

Raspberry Breeze
1 1/2 parts Pucker™ Raspberry Rave Vodka
2 parts Grapefruit Juice
2 parts Cranberry Juice
Lemon Wedge
Combine ingredients in order and serve over ice in a tall highball glass. Garnish with a lemon wedge.

Lemonade Lust and Raspberry Rave are available nationwide in February at a suggested retail price of $15.99 for a 750ml bottle. For more information, please go to http://www.puckervodka.com or http://www.facebook.com/puckervodka.

About Pucker™ Vodka

Pucker™ Vodka is made from natural flavors, combined with a vodka that's distilled four times to deliver full flavor that can be enjoyed straight or mixed in any cocktail. Pucker Vodka creates a unique sensory vodka experience unlike any other flavored vodka on the market today. Flavors include Sour Apple Sass, Grape Gone Wild, Cherry Tease, Citrus Squeeze, Lemonade Lust and Raspberry Rave.

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.  The Beam portfolio includes 10 of the world's top 100 premium spirits brands and some of the industry's fastest growing innovations.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth.  Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion on volume of 34 million 9-liter cases.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit http://www.beamglobal.com and http://www.drinksmart.com.

Pucker™ Flavored Vodka, 35% Alc./Vol. 100% Grain Neutral Spirits
©2012 Fielding & Jones Ltd., Clermont, KY; Frankfort, KY; Cincinnati, OH 
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Pucker™ Vodka Expands Boldly-Flavored Vodka Portfolio with the Launch of Two New Expressions