Mediaboss Marketing

GENEVA March 5, 2012: At the Geneva Salon, Seat is presenting the next phase of its product offensive in the form of a close-to-production study. The Toledo Concept combines the proportions of a classic saloon car with a sporty, almost coup-like design.

The next generation of the Seat Toledo is an exceptional combination of emotion, outstanding design quality and rational usability, as is immediately apparent from the Geneva study. Its design language is a further development of the now characteristic Seat design with a powerful and solid stance, clear and precisely-executed surfaces and lines, and with the new headlamp form that is a signature feature of Seats new design DNA.

But its striking design does not compromise convenience. Although presenting a saloon-like silhouette, the Toledo Concept in fact offers the spaciousness and usability of a five-door hatchback, within compact dimensions. The Geneva study delivers a very distinct view of the future the series-production version on which it is based will begin to reach dealers in Spain later 012.

At previous European motorshows, Seat has presented its new style language with the highly acclaimed IBE, IBX and IBL concept cars. The Toledo Concept at the 2012 Geneva Salon illustrates that design languages ongoing journey to a series-production vehicle. Not only will the new Toledo be exceptionally attractive, but it will also be exceptionally good value for money.

Measuring 4.48 metres in length, the new Toledo will offer a generously proportioned interior for five people, a luggage compartment of more than 500 litres and the convenience of a large rear hatch and folding rear bench. Thus, the future Toledo manages to reconcile perfectly the apparently incompatible combining an almost coup-like profile with the comparable functionality of an estate car.

James Muir, President of Seat, S.A. said: The Seat Toledo Concept illustrates our idea of the perfect mid-range car. It is an excellent combination of emotional design, top-level usability and dynamic driving characteristics.

The subsequent production model, our new Toledo, will write a whole new success story with its clear Seat identity, its excellent quality standard and exceptional value-for-money.

Following the Mii family and the new Ibiza, the new Toledo marks the next wave in our model offensive and growth strategy.

The Concept fun driving and usability in a compact format At a length of 4.48 metres, the forthcoming Seat Toledo is compact enough for city driving. With its spacious interior and generous luggage capacity, it is nevertheless well equipped for long journeys and family transport. The wheelbase of 2.60 metres delivers plenty of room for driver and up to four passengers.

The luggage compartment is exceptionally well-proportioned, with impressive volume and excellent usability. Although perhaps not apparent at first glance, the new Toledo possesses a large rear hatch for optimum loading. Finally, the folding rear seats facilitate a long load length and give the Toledo a functionality that is almost on par with that of an estate car. With the rear seat backs folded forward it boasts a maximum load capacity of more than some regular estate cars.

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Geneva Show Debut For Seat Toledo Concept