Mediaboss Marketing

With a job (covering cricket) that follows the sun, I have spent the past 20 years inadvertently searching for the best beach in the world. Somewhere that had everything. A pretty cove that had reliable weather and iridescent, safe, crystal-clear sea and powdery sand, which had some shade but was not overlooked by apartment blocks or overrun by hawkers, or lads on jet skis, or people in general, where you could sidle barefoot into a simple, airy caf selling interesting food and local wine and later stroll along the beach to the headland to watch the sun go down.

I have tried all the obvious places: France (too crowded), Italy (too expensive), South Africa (too many sharks), Australia (too many Australians), Greece, the Caribbean, Portugal (all boring food), mainland Spain (too man-made), New Zealand (iffy weather), Thailand (too touristy), Sri Lanka (too hot), Cornwall (too cold.) I could go on. And then a blissfully easy drive from Ibiza airport, I found it. Within five minutes of leaving the airport you are driving alongside low, bush-clad hills and glinting salt lakes with few other cars, and within 10 minutes you are parking under conveniently located wooden awnings and emerging through tall trees on to a beautiful curving swathe of sand lapped by calm blue water. This is Playa des Salinas.

It was quiet at 10am. The sun loungers with little parasols were mostly unoccupied (the day doesn't really kick into life in Ibiza until midday at the earliest), there were a few kids paddling with their dads and several couples stretched out, but otherwise the place felt private and a bit of a discovery. The air was already warm, a gentle breeze with a hint of citrus wafted across the beach. It had a very laidback atmosphere. A casually dressed waiter from the nearby chiringuito sidled between the sunbathers offering coffee and snacks but without heavy persuasion. There was no one pestering you to buy anything.

The beach sloped gently into beautifully warm, clean water; within 20 metres it was waist deep. A bit further out the view across the bay and round the low, rocky headland was idyllic. At the back of the beach, merging with the trees, is an open-sided restaurant of timber construction: the Jockey Club. I have never eaten such delicious food in an informal beach environment before.

We had chillied calamari and an amazing tuna and mango salad which was incredibly fresh and zingy and washed down with sangria. I have been back twice since and the food is always light and truly scrumptious - just what you want during a shady break from the beach. The restaurant is also a superb spot for people watching as the younger contingent gradually materialises after a heady night to be revitalised by some low-level, cool beats from the resident DJ.

Even when it is quite crowded, the Playa des Salinas has a relaxed vibe. You will not see or hear a car, jet ski or tattooed Aston Villa supporter. Just kindred spirits drinking in the warm air and gazing out at the glistening sea. It's a happy place.

OK, a word of warning. The music, unobtrusive at lunchtime, does increase in volume as the afternoon wears on though it's never overpowering. It gets busy about threeish, so it might be the moment to stroll beyond the beach across rocky outcrops, through trees and past little coves of frolicking families, round the headland to El Cavallet, a longer beach backed by dunes with very calm water and a divine open-plan restaurant with white leather sofas, incredibly delicious salads and great cocktails. Although it is regarded as Ibiza's gay beach, it doesn't feel like it. Anything goes.

We stayed at the Hostal Salinas, five minutes' walk from Salinas beach. There are many smart hotels on the island, ranging from luxurious spas to rustic converted fincas, but most are pricey, and none is quite so convenient.

This is a low-level building partly hidden behind a wall that describes itself as a boutique hotel. If that is a euphemism for small and more expensive than it looks, that would be right. But in fact it is perfect. For about 150 you get a comfortable, adequate room, an airy breakfast caf, a stylish outdoor bar with cushioned seating areas arranged around small palm trees and, perhaps best of all, excellent local knowledge from the English couple running it. With all that Playa des Salinas has to offer, you could spend several blissful days here: it would be that unique thing, an excellent holiday barely 10 minutes from an international airport (which you can't hear or see).

But the great thing about Ibiza is its variety and accessibility you can get everywhere within about half an hour. Fifteen minutes to the west is the sweet, secluded Cala d'Hort, a small sandy beach looking out at a huge monolith in the sea Es Boldado where local families mingle with the odd tourist and you can sit at wooden tables with your feet in the sand and eat good tapas. A little further round to the west is the gorgeous Cala Comte, a slightly rockier beach attracting a younger crowd stretched out on pockets of sand or eating in a round, open-sided clifftop bar with spectacular views of the sun going down.

Link:
Ibiza without the cars, jet skis and tattooes