Mediaboss Marketing

MILTON KEYNES, England, May 14, 2012 /PRNewswire/ --

SEAT has presented its Ibiza CUPRA Concept at a recent Volkswagen Group media event that signals the start of the Beijing International Motor Show. The Ibiza CUPRA was showcased as a close-to-production concept car that heralds a new generation of the iconic CUPRA model.

The Ibiza CUPRA shows the SEAT DNA in its most concentrated form: amazing performance, the latest technology and comprehensive equipment clad in an emotional design that has been consistently developed. With its compact form, the Ibiza CUPRA Concept is a sports car for every day, combining agile driving fun with a high degree of functionality. The series-production model of the new Ibiza CUPRA will arrive towards the end of 2012.

With its 132 kW / 180 hp engine, seven-speed DSG transmission with shift paddles, XDS electronic differential lock and high-performance brakes, the Ibiza CUPRA Concept aims to showcase high technological competence.

James Muir, Chairmanof SEAT, said: "With its new, powerfully accentuated design, its innovative technologies, upgraded interior and further improved quality, the new Ibiza CUPRA Concept clearly shows how our brand is continuing to develop.

"Emotional design and refined dynamics guarantee driving fun on every single kilometre. We are presenting the Ibiza CUPRA Concept at the Beijing Motor Show because this compact athlete will be an important element in the development of our brand in this key market."

The first generation of the Ibiza CUPRA took to the streets in 1996. Since then the dynamic CUPRA models have developed to become an icon of the SEAT brand. The Ibiza CUPRA Concept shows how the next chapter of this success story will be written.

Dr. Matthias Rabe, Vice-President for Research and Development at SEAT, said: "Immediate and linear acceleration, with agile handling, good traction and responsive brakes are the key ingredients for what the CUPRA name represents.

"The new Ibiza CUPRA Concept is a perfect example of how we at SEAT are adapting the latest Volkswagen Group technology to create a unique and highly rewarding package."

The concept car's LED daytime running lights trace the line of the headlamps to deliver a unique light signature, as do the LED rear lights. Technically, the bi-xenon headlamps provide illumination, while cornering lights are integrated into the large fog lamps.

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SEAT Reveals Ibiza CUPRA Concept