Mediaboss Marketing

In a recent post, the good folks at iSpionage reviewed the importance of using analytics to guide your Internet marketing efforts and which metrics make the most sense to track. Using analytics helps you understand which of your marketing efforts are paying off, which tactics you should refine, and what actions you need to take in order to get better results from your Internet marketing strategy.

While analytics are a must for any Internet marketer, it can be a bit daunting to know exactly which tool to use in order to track your results. After all, there are literally hundreds of analytics tools available on the market, all with different features and benefits. Here is a quick review of 10 of the most popular website analytics tools to help you decide which one will work best for you and your company.

Screenshot taken 06/29/2007 of analytics.google.com

By far the most popular web analytics tool is Google Analytics. Google Analytics is geared toward Internet marketers and small business owners who want to learn more about their website. Google Analytics helps marketers and website owners understand traffic patterns, traffic sources, conversions, bounce rates, paid search statistics, and more. The data available is robust and intuitive enough for anyone to learn. While it is intuitive, there is a bit of a learning curve, and you may need to take a few tutorials in order to really get the full benefits of Google Analytics.

Biggest Pro:Google Analytics is free and is integrated with the Internets largest paid search platform, Google Adwords. This provides Internet marketers with a great way to track landing page activity, and make improvements as necessary.

Biggest Con:Some ad filtering programs have the capability to block the Google Analytics tracking code. This means you may not receive data on some of your visitors.

Price:Free

Screenshot taken 01/15/2014 of http://www.moz.com

Moz.com is one of the Internets leading search engine marketing companies, and offers a complete web analytics package. Moz analytics help you track your search marketing, social media marketing, brand activity, links, and content marketing efforts all in one convenient location.

Biggest Pro:Moz Analytics has some of the best tools on the market for link management and analysis. You can really get a lot of information about how to improve your SEO campaigns.

Read more:
10 Great Social and Web Analytics Tools