Mediaboss Marketing

1. Adapt to Customers Lockdown Behavior & Assume Its Here to Stay

People split into two big categories during the crisis:

Just from this description, you can get the gist of what each of these two types of people may need. And with a detailed customer persona, you can gain even more insight into their wants.

One after another, countries are lifting their lockdown restrictions. However, its too early to relax.

Play it safe and assume the lockdown isnt ending anytime soon (no matter how depressing it may sound). How is it going to affect your work?

To summarize: have everything you need to do your job at home. If you are still lacking something, get it at once.

How to avoid going bankrupt when the quarantine put a damper on everyones business? One way is to rethink how you manage your budget. If you didnt do this when the lockdown began, you should really do it now!

How can you cut your costs and spend less than usual?

Another way is to make yourself less expensive (and more appealing) to customers. Discounts and special offers are even more effective than ever, thanks to literally everyone trying to save money. In fact, so many businesses have been offering discounts, customers expect them from everybody now.

Many countries have markets that have been more optimistic than others during the crisis. If the people in your region are feeling gloomy, your best chance for survival may be to sell into markets that are more into spending. The tricky bit is finding the places where the demand is high.

But its easy to do with SEO tools.

Step 1: Open Google Trends.

Enter the terms describing your product and check how they are trending by region, on a scale from 0 to 100. Countries with a high number will be good candidates.

What if you are already getting site traffic from all over the planet?

Then its worth checking which sources could be made better with some location-precise SEO. You can find this data in Google Analytics, but there is a shortcut to get it faster.

Step 2: Connect your Google Analytics account to WebCEO and open the Geo report.

There you will find everything you want to know about your global traffic, in much fewer clicks and less time.

Once you have decided on the countries to target, you will need to partner up with somebody who lives there and can help you translate your content.

A famous rule of success is work smart, not hard.

If you can find ways to produce results with less effort and in a shorter amount of time, you will have more of each to spend on other tasks. A great way to do this is by using software that can help you do your job faster or even fully automate it.

Since there is most likely a lot of software to choose from in your niche, help yourself pick the best by answering these questions.

For example, checking site rankings and how they fluctuate is a necessary step for every online business. You can do that with WebCEO tools and make it fully automatic, too you will only need to read the reports.

What other, niche-specific tools can you find for your work?

From a technical standpoint, a good online service translates to a fast-loading website where nothing breaks while customers are using it.

There are two things you can do right now to improve your UX:

There is no such thing as a minor site error. Even a single broken image can render a page useless if you were using that image to show your product.

Make it a habit to run technical audits at least once a week and immediately fix any errors you find.

Set WebCEOs Technical Audit tool to scan your site automatically.

Phones are competing with desktop PCs for user traffic as fiercely as ever, so your website must be fully operational on all types of platforms. The best practices include implementing a responsive design (Google has helpful guidelines for that) and maxing out your loading speed.

Check your site pages mobile-friendly status with WebCEOs Mobile Optimization tool.

Both tools offer tips for improving your sites performance. Make full use of them!

However, the user experience is more than just how well a site works. The most important factor of all is the money-making factor: quality of customer service.

The closer your users are to the bottom of the sales funnel, the better for you, so your site needs to be accommodating toward that kind of visitor.

What do potential customers need from your site?

In addition to improving your UX, think about ways to enhance it for your own benefit. Making visitors stay for longer isnt always enough to convert them. Thats just the cheese; you also need a mousetrap.

Stay on the offensive using these measures:

To start, check your site rankings to evaluate your current situation.

Punch your keywords into WebCEOs My Site Rankings tool and see what positions you are holding.

If you are dominating Googles Page 1, good work!

But if you arent, what can you do to improve your rankings?

Site rankings constantly change for everyone, so scan yours at least once a month. If you notice a drop in rankings for any of the keywords, find out why its happening. It might be as simple as having to improve the weakened pages content, or you could need completely different keywords.

Set My Site Rankings to automatically scan your site and send you reports.

Online shopping goes well with voice search.

Its most distinctive feature is the search queries: full sentences, questions you can use in conversation. Therefore, the first step in voice search SEO will be using these natural language queries to optimize your site.

Note that voice search tends to pick the highest-ranking results. The more successful your pages, the more likely they are to be picked.

Do you know what guarantees user visits even better than seizing the top positions? Making your search snippets attractive to your target audience.

Usually, the secret to improving your click-through rates is using attention-grabbing text and visuals. Different areas have a bit of nuance, though.

A must-do when you work on your CTRs: check the pages ranking on Googles SERP #1 for your chosen keywords and give them a thorough analysis, including their search snippets. If you can figure out what makes them rank so well, you can come up with ways to one-up them.

To get your business out of a slump, you need to keep your eyes open for any opportunity to deepen your connection with your customers. Thats why we have new Internet marketing lifehacks. However, nothing has changed in regard to promoting your site in search engines.

Why not start with the easiest way to reach customers: find and improve pages closest to the top positions in Google? You can always count on SEO to acquire more user traffic. Managing this traffic is how you prove your worth as a marketer.

Read more here:
10 Steps to Make a Full Business Recovery from the Crisis - Search Engine Journal