Mediaboss Marketing

Sorry '90s fashion, the '80s are now back in a major way, all thanks to everyone's beloved British online store.

ASOS and MTV, which launched in 1981, announced a brand-new amazing collaboration this week and it's bringing all the nostalgia. The limited-edition capsule collection, which launched Friday (June 23) on ASOS's website , consists of 20 items made for both men and women with designs, styles, and colors influenced by the '80s. Think lots of neon colors, animal print, distressed denim, and of course MTV logos splashed all over.

Pieces range in price from around $6 to $70 a steal, if you ask us and include items like a multicolored windbreaker , a pink leopard-print sweater with black and lime green sleeves, and even a lace-up one-piece swimsuit with the iconic MTV logo covering the front.

"It felt like a natural fit, especially as we are so excited about the '80s streetwear trend," ASOS's Head of Design Sian Ryan told WWD . "Because MTV began in the '80s, this was a great era to draw from, taking inspiration from this time of incredible change in both music and pop culture. It was exciting to be able to create a credible fashion range that wasn't just your typical T-shirt collaboration. The collection includes so many statement pieces and the '80s decade provided so much great inspiration for graphics, print and color."

MTV must be pretty pumped to partner up with ASOS considering it was just last week when the Internet marketing firm SEMrush revealed that the British fashion retailer's website is the most visited online store in the world, due largely in part to its broad social media presence. The researchers told WWD that "social media channels can be useful for [fashion apparel] retailers. In fashion marketing, using different channels allows brands to connect with niche audiences and diverse demographics."

Needless to say, if you're a lover of all things '80s-themed, we highly recommend getting your hands on this collection while it lasts.

Related: This ASOS Made in Kenya Collection Is DEFINITELY Going to Sell Out

See original here:
ASOS and MTV Team Up for '80s-Inspired Collection - TeenVogue.com