Mediaboss Marketing

WordPress hosting provider Bluehost has launched a new brand campaign in India that aims to empower content creators like bloggers and web developers/designers with three core strengths - speed, security and reliability. This is a digital-first brand campaign in English and six Indian languages. The campaign comprises a series of three films and each film demonstrates a core benefit and feature.

Each of the films features a protagonist in conversation with a narrator and highlights a feature he/she prefers the most while creating a website with Bluehost. The film with website creator Sakshi focuses on website security as the main aspect. Another film highlights website page load speed as a core tenet. The third film brings in Rohit, a blogger whose life revolves around everything that comes with a recommendation, and he chooses Bluehost as it comes recommended by WordPress.

Mitika Kulshreshtha, vice president, marketing, Bluehost APAC, said, "Bluehost has been one of the top trusted WordPress hosting brands recommended by WordPress.org for the past ten years. It provides a great platform for web developers/designers, bloggers and SMBs looking for a digital presence. Through our campaign, we are celebrating the spirit of these creators, who are passionate to be the best.

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Bluehost empowers the creators on internet in its new campaign - ETBrandEquity.com