Down on the farm: Riverstead community brings ‘agrihood’ living to Greenville – Charleston Post Courier
Instead of a golf course, theres a grazing meadow, an orchard and more than 250 acres of preserved Upstate forest along a crook in the Saluda River. Instead of tennis courts, theres a vineyard and a free range chicken coop. Instead of a clubhouse, theres a barn and a garden.
Welcome to Riverstead, a unique community located 30 minutes north of Greenville that harkens back to South Carolinas agricultural foundation. Lucas Anthony, the developer on the project, figured the idea would appeal to those intrigued by the notion of living on a farm, but not quite sure if theyre cut out to till soil and sling feed all day. What he couldnt foresee when development started in 2017 was how the coronavirus pandemic would have many ready to move to more rural surroundings.
I was just trying to create what I wanted for my family, said Anthony, whose father Jimfounder of The Cliffs Communitiesconsulted on the project. I didnt want to be a full-time farmer. Its a job having a farm with chickens, blueberries and the whole shooting match. I dabbled in it a little bit before I started Riverstead, and kind of came to the determination that a farm should be shared. It actually makes a lot of sense for people to have shared resources.
Getting back to the land was the original idea. But on the heels of a 2020 defined by pandemic lockdowns and disorder in some cities, it became about getting away from something, too. Associate broker Debra Owensby of Blackstream Christies has met Riverstead homeowners from Chicago, Pennsylvania and other far-off locales who had the same reason for relocating to an agrarian community near Travelers Rest.
Debra Owensby (provided).
I said, How did you find this place? All of them said they went online and started Googling. They wanted to get out of urban areas where theres so much unrest, Owensby said. They wanted somewhere they could feel safe and could get back to nature. They started researching and went online, and every one of them found it that way.
Eggs from the chicken coop
Agriculturally based neighborhoods similar to Riversteadknown in some circles as agrihoodsare more of a trend out West, where they operate almost as cooperatives producing farm-to-table fare. Some have become tourist destinations, featuring inns and restaurants. Closer to home, the Serenbe community outside Atlanta is built around a 25-acre farm, and residents at Kiawah River outside Charleston can help manage crops and cattle.
Its a trend coming across the country, and I know Jim and Lucas both did a lot of research on it, Owensby said. Their heart has always been with farming and land. Theyre environmentalists at heart. So theyve been keeping their fingers on this type of thing for a while.
At Riverstead, residents can be as involved as they want to be in the agricultural features that dot the gated community: a grazing meadow, orchards, a vineyard, a free range chicken coop, a garden, and greenhouses. The neighborhood farm is managed by a pair of professionals, Johannes Aartun and Courtney LaCosta, who have years of experience in sustainable, organic and biodynamic farming practices.
I realized a lot of people like the idea of having chickens until they try it, Anthony said. So Im saying, try it, and if you dont want to do it, let Johannes and Courtney do it and just buy from them. Thats what I realized was the home run for the whole dealI can have access to farm-fresh eggs and I can see the chicken that actually laid them, but I dont have to have a hand in it. But I can lend a hand, my kids can learn about where eggs come from, and they can pick them out of the chicken coop.
While the idea of the residents handling all the digging, planting and harvesting is nice, Anthony realized it was also somewhat unrealistic. LaCosta and Aartun lease the Riverstead farm and operate it like a community-supported agricultural program, determining what to raise with input from residents. Lots of people want eggs, Anthony added, so they raised 130 chickens so basically everybody can have a dozen fresh eggs each week.
Anthony said the idea for Riverstead came not from an existing agrihood in the United States, but an eco-resort he visited in South America where locals gathered in an old farmhouse to trade their wares. Farmers brought produce, fishermen brought seafood, and everyone bartered until they got what they needed. And all of it was freshechoing the farm-to-table practices that have become popular among many Americans desiring to know more about where their food comes from.
Anthony bought the 400-acre property in 2017, ultimately carving out 53 homesites that range in size from 2.8 to 5 acres, and starting at $81,500. Vistas vary from the Saluda River to the foothills of the Blue Ridge. Given the renewed emphasis on getting back to nature, Anthony figured he had a desirable communitythen the pandemic hit, and demand soared. By March of 2021, all of Riversteads home sites were sold out.
Ive been just amazed, Owensby said. In basically one year, through nothing but internet marketing, theyve sold the whole development out.
The way things used to be
The saltwater pool is due to be completed by June, the treehouseindeed, Riverstead will have a treehousewill be finished in a few weeks. About 17 custom-built homes are completed or in some stage of construction, with full buildout projected in two years.
Covid kind of pushed everybody to think about what they actually need, given the fact they can work from anywhere, Anthony said. The way I wanted to live didnt really trend in until Covid hit. And then people realized that being out in nature most of the time, and going into the city only for what you need, actually isnt a bad thing.
At the onset of the pandemic, many people suddenly discovered they could work from anywhereincluding near a farm in the foothills north of Greenville. With parks and childrens attractions closed, trails and fields suddenly became more sought-after. With many cities hard-hit by Covid and riled by unrest, the idea of a lifestyle that provided farm-fresh food proved too alluring for some to pass up.
Its about being out there and feeding the chickens, and being part of literally a village in the old-style sense, Owensby said. And I think people are craving that. In this last year where everything became so chaotic and the world felt like it was falling apart, I think people want to get back to a feeling of the way it used to be. I think thats a trend more than anything.
That trend seems certain to continue: Anthony is already working on another agriculturally based community near Greenville.
The lifestyle at Riverstead hasnt been affected by Covid, he said. People started realizing, hey if I need a dozen eggs, all I need is to go to the chicken coop. I dont have to go to the grocery store. Its the same kind of thing with the trails and people getting outdoors and hiking and walking. Theyre just like, This all makes a lot of sense. I have everything I need.
Read more from the original source:
Down on the farm: Riverstead community brings 'agrihood' living to Greenville - Charleston Post Courier
- How blockchain is changing digital advertising and consumer trust in the UK - London Daily News - February 18th, 2025 [February 18th, 2025]
- SEO Spring Training 2025 Conference Returns to Chandler, AZ, May 1-4 2025 - StreetInsider.com - February 14th, 2025 [February 14th, 2025]
- Internet Ad Spending Market Competitive Research And Precise Outlook 2025 To 2033 | Facebook, Google, LinkedIn - openPR - February 12th, 2025 [February 12th, 2025]
- Internet of Thing Container Solution Market Survey Report 2025 - openPR - February 7th, 2025 [February 7th, 2025]
- Kenyas Internet Advertising Market Projected to Be the Fastest Growing in the World - Kenyan Wallstreet - February 3rd, 2025 [February 3rd, 2025]
- VCI Global Moves to Acquire Award-Winning Digital Marketing Firm in Singapore - GlobeNewswire - January 26th, 2025 [January 26th, 2025]
- Display & Video 360: the demand side platform for a connected internet - The Keyword - January 26th, 2025 [January 26th, 2025]
- I had 4 startups fail before I started making 6 figures a month from my digital marketing company. Teaching the lessons of my failures led to my... - January 26th, 2025 [January 26th, 2025]
- Internet of Medical Things Market to Witness Massive Growth (2024-2031): Abbott, ResMed, BIOTRONIK. - openPR - January 26th, 2025 [January 26th, 2025]
- Internet Micro Drama Market To Witness the Highest Growth - openPR - January 26th, 2025 [January 26th, 2025]
- IAB Report Highlights Optimism in Digital Advertising with Double-Digit Growth for Retail Media, CTV, and Social - IAB - January 19th, 2025 [January 19th, 2025]
- AT&T bows out of huge home internet market area as new law takes effect - PhoneArena - January 19th, 2025 [January 19th, 2025]
- Market share of the leading broadband internet providers in Germany from 2011 to 2023 - Statista - January 19th, 2025 [January 19th, 2025]
- Amazon aims to branch into UK internet market with satellite broadband plan - The Guardian - January 9th, 2025 [January 9th, 2025]
- Best Omnichannel Marketing Platforms and Why Your Business Needs One - Influencer Marketing Hub - January 1st, 2025 [January 1st, 2025]
- Mozilla reclaims the Internet in new rebrand - Marketing Interactive - December 10th, 2024 [December 10th, 2024]
- Insights into the Digital Brand Registration Platform Market - openPR - December 10th, 2024 [December 10th, 2024]
- IPG sells Huge and buys tech: has digital been trumped by data? - More About Advertising - December 5th, 2024 [December 5th, 2024]
- Satellite Internet Market to Reach USD 15.07 Billion by 2030, Growing at a CAGR of 12.65% - openPR - December 5th, 2024 [December 5th, 2024]
- (PDF) WhatsApp Business Application as a Digital Marketing Strategy of UMKM - ResearchGate - December 5th, 2024 [December 5th, 2024]
- 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI - Simplilearn - December 2nd, 2024 [December 2nd, 2024]
- Hindustan Unilever shares a glimpse into the future of Internet, Advertising and Traditional Media - CNBCTV18 - December 2nd, 2024 [December 2nd, 2024]
- Director of digital marketing vs. CMO: Which pays better in ecommerce? - Digital Commerce 360 - November 28th, 2024 [November 28th, 2024]
- Haoxi Health Secures RMB30M Digital Advertising Contract with Tengyuan Media | HAO Stock News - StockTitan - November 28th, 2024 [November 28th, 2024]
- 14 Benefits of Digital Marketing in 2025 - Simplilearn - November 28th, 2024 [November 28th, 2024]
- Meet The Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online - The Citizen Newspaper Group - November 23rd, 2024 [November 23rd, 2024]
- Internet of Everything Market to reach a market size of USD 59.40 billion by 2030 - openPR - November 23rd, 2024 [November 23rd, 2024]
- 24 AI marketing tools your team should be using in 2025 - Sprout Social - November 17th, 2024 [November 17th, 2024]
- U.S. B2B CMOs' expected change in ad spend 2024 - Statista - November 17th, 2024 [November 17th, 2024]
- Meet the Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online - BlackNews.com - November 12th, 2024 [November 12th, 2024]
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2020 - Statista - November 12th, 2024 [November 12th, 2024]
- MyOnlineMarketer.co.uk and The Funnel Guys Announce Strategic - openPR - November 12th, 2024 [November 12th, 2024]
- Digital Marketing Services Market Growing Popularity and Emerging Trends in the Industry - openPR - November 12th, 2024 [November 12th, 2024]
- Web Marketing Association's 23rd IAC Awards to Name Best Online Advertising Campaigns - PR.com - November 5th, 2024 [November 5th, 2024]
- All the tools of the trade: Digital Marketing Lab provides space for experience and experimentation - Bryant University - November 5th, 2024 [November 5th, 2024]
- Online payments and ordering company Tech 2 Success Acquires Supply Wizards - Vending Market Watch - November 5th, 2024 [November 5th, 2024]
- In Depth: AI Is Taking Internet Advertising by Storm, but at What Cost? - Caixin Global - November 5th, 2024 [November 5th, 2024]
- Reinventing the Digital Agency Model with a Global Marketplace of On-Demand Experts - GP Bullhound - November 5th, 2024 [November 5th, 2024]
- Top Affiliate Marketing Trends To Leverage This Year (2024) - Shopify - October 23rd, 2024 [October 23rd, 2024]
- Mobile Internet Marketing Market is Set to Experience a Revolutionary Growth | Google, Facebook, Twitter, LinkedIn - openPR - October 12th, 2024 [October 12th, 2024]
- IoT Internet Service Market Size and Industry Growth Analysis - News in Assen - October 12th, 2024 [October 12th, 2024]
- Below-the-Line Advertising: Definition and Use in Marketing - Investopedia - October 11th, 2024 [October 11th, 2024]
- Meet The 7 Most Popular Search Engines In The World - Search Engine Journal - October 11th, 2024 [October 11th, 2024]
- Agricultural Internet of Things Platform Market Business Insights, Key Trend Analysis - News in Assen - October 11th, 2024 [October 11th, 2024]
- New Trends of Internet Of Medical Things (IoMT) Market - openPR - October 11th, 2024 [October 11th, 2024]
- Teleoperation and Telerobotics in Industrial Internet of Things (IIoT) Market Growth Factors & Key Statistics - News in Assen - October 3rd, 2024 [October 3rd, 2024]
- Is the word 'Google' losing its shine as search pivots? - Marketing Interactive - September 28th, 2024 [September 28th, 2024]
- My summer well spent: Studying digital marketing in the Czech Republic - Xi'an Jiaotong-Liverpool University - September 21st, 2024 [September 21st, 2024]
- Why is the internet overflowing with rubbish ads and what can we do about it? - The Conversation Indonesia - September 21st, 2024 [September 21st, 2024]
- Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG - PR Newswire - September 19th, 2024 [September 19th, 2024]
- In-flight Internet Market worth $2.1 Billion by 2029, at a CAGR of 5.7% - openPR - September 19th, 2024 [September 19th, 2024]
- AI and SEO: Shaping the Future of Content Optimization with Melih Oztalay - mitechnews.com - September 16th, 2024 [September 16th, 2024]
- Internet Advertising Market Valuation Set to Skyrocket to Reach US$ 6,088.57 Billion By 2032 | Cost Per Thousand Model to Remain at Top and Most... - September 14th, 2024 [September 14th, 2024]
- Why connectivity is key to the expanding in-car internet market - Vodafone - September 14th, 2024 [September 14th, 2024]
- Satellite Internet Market From USD 6.55 Billion in 2023 to USD - openPR - September 14th, 2024 [September 14th, 2024]
- Internet of Things in Automotive Market Set to Surge from USD128.09 Billion to USD 671.37 Billion by 2030" - openPR - September 12th, 2024 [September 12th, 2024]
- Cascade Web Solutions: Elevating Digital Presence for Local Businesses in the Pacific Northwest - openPR - September 12th, 2024 [September 12th, 2024]
- Unlocking Business Potential in India: The Power of Marketing in Indian Languages - Big News Network - September 8th, 2024 [September 8th, 2024]
- Global Satellite Internet Market Research Methodologies: Best Practices and Tools - Third Eye News - September 8th, 2024 [September 8th, 2024]
- 23 Effective Ways To Make Money Online (2024) - Shopify - September 6th, 2024 [September 6th, 2024]
- Your Guide to the Top Digital Marketing Agencies in New York for September 2024. - - VENTS Magazine - September 6th, 2024 [September 6th, 2024]
- The Best SEO Conferences For 2024-2025 (Virtual And In-Person) - Search Engine Journal - August 14th, 2024 [August 14th, 2024]
- Healthcare Digital Industry Growth Factors, Applications, and Forecast by (2024-2034) - - August 14th, 2024 [August 14th, 2024]
- Starlink innovates and forges partnerships, aims to dominate satellite internet market - DIGITIMES - July 15th, 2024 [July 15th, 2024]
- Healthcare Pay-Per-Click (PPC): Minimize Ad Spending Costs - AccessWire - July 15th, 2024 [July 15th, 2024]
- How AI is shaping the digital marketing landscape in 2024 - DM News - July 15th, 2024 [July 15th, 2024]
- Top 27 Sports Marketing Agencies Taking the Lead in 2024 - Influencer Marketing Hub - July 15th, 2024 [July 15th, 2024]
- In-flight Internet Market Set to Grow at the Fastest Rate- Time to Grow your Revenue - openPR - June 25th, 2024 [June 25th, 2024]
- Veteran Marketing Firm Screen Pilot Expands into the United Kingdom - Hotel News Resource - May 23rd, 2024 [May 23rd, 2024]
- Hilarious new TikTok advertising trend is peak Gen Z - Creative Bloq - May 1st, 2024 [May 1st, 2024]
- Sports partnerships in the era of streaming services - Optimising Digital and Offline Marketing - Indiantelevision.com - May 1st, 2024 [May 1st, 2024]
- The AI Revolution: News and Tools for Business with Melih Oztalay - mitechnews.com - April 8th, 2024 [April 8th, 2024]
- Top 100 Digital Marketing Interview Questions and Answers for 2024 - Simplilearn - March 28th, 2024 [March 28th, 2024]
- Connecting the Dots: The Role of Affiliate Platforms in Modern Marketing - Luxury Lifestyle Magazine - March 28th, 2024 [March 28th, 2024]
- Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028,shift in consumer behavior ... - PR Newswire - March 28th, 2024 [March 28th, 2024]
- Top 15 Digital Marketing Software Tools To Try Out - Influencer Marketing Hub - March 20th, 2024 [March 20th, 2024]
- Google Assistant's evolution: Is this the new search? - Napa Valley Register - February 6th, 2024 [February 6th, 2024]
- Overcoming Entrepreneurial Fear: Essential Strategies for New Business Owners - December 28th, 2023 [December 28th, 2023]
- Who Is Ross Kernez, the Internet Marketing Expert? - OK! - November 9th, 2023 [November 9th, 2023]
- Athletic Brewing Company Partners with Viral Internet Granny to ... - PR Newswire - November 9th, 2023 [November 9th, 2023]