Examples Of GOOD Internet Marketing | Biquitous
Everyone always THINKS they know what will improve a companys bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and on.
But what if I told you that just by focusing on how users interact with and use your website to achieve their goals what is often referred to as usability by making it easier, friendlier and more intuitive, you could increase sales and conversions much faster and with less time and money spent than almost ANY other traffic generating initiative?
So what is website usability and how can it be used (no pun intended) to spruce up your companys current website to immediately convert a higher number of visitors into sales?
Im glad you asked ...ReadMore>>
I want to welcome you to the Biquitous Breakdown.
This is a special real-life series that analyzes and audits one website's Internet presence and SEO strategy in order to provide powerful takeaways for your website.
In other words, you're going to get an exclusive over-the-shoulder look at critical mistakes other companies are making and my recommendations for fixing them in a live video format.
My goal is to be honest in my assessments and provide that particular company with a concrete action plan to fix what's wrong, for their benefit and -- by extension -- your company's website as well.
The breakdown will focus 4 major areas:
I'll then provide a 3-step action plan for the biggest/fastest improvement to address any issues that I find.
This edition is going to focus on Proliability.com, a professional liability insurance company.
Proliability has some problems with sparse content, lack of a social media presence and -- most disturbing to me -- the possibility that they are paying for links, as well as other issues that need to be addressed immediately.
Let's get right to it:
(Click the "play" button to watch the video)
Here is the full transcript of the video:
Hello, this is Chris Fernandez, the Founder and CEO of Biquitous. And I want to welcome you to the Biquitous website and SEO breakdown, a special series that analyzes and audits one website's internet presence and SEO strategy in order to provide powerful takeaways for your website. ...ReadMore>>
Read Time: (5-10 Minutes)
Sometimes we forget what really matters.
We forget that the primary job of marketing is to elicit a strong reaction for our brand, products and services.
Customers don't care how cool YOU think your products are, only how cool THEY think your products are!
The landscape is littered with dinosaurs who thought their products were great (and in fact they might have been) but nobody cared because their marketing and connection with their target audience was not executed properly.
Much to my surprise, a simple thermostat (really, a thermostat!) has reminded me of exactly why we cannot forget the core tenets of marketing, branding and connecting with our customers on a deep and emotional level -- call it Marketing 101.
By now you've probably seen or heard about the new Nest Learning Thermostat.
It's sleek, clean, beautiful to look at, and invokes a sense of wonder at the possibilities -- if a simple thermostat can be this cool, what else in your house can be turned into a functional work of art?
But the design, function and launch strategy of the Nest "smart" thermostat -- founded by Tony Fadell, designer of the iPod -- works on many different levels that we can and should be using within our own Internet marketing and business strategies constantly. ...ReadMore>>
Read Time: (5-10 Minutes)
You would think creating great title tags is simple right? After all its just a 70-character (or less) line of text, how hard can it be?
The fact is, every single client Biquitous has ever worked with no matter how large has always needed help, sometimes urgently, to fix their title tags.
So in this post, Ill share some of our secret sauce for creating great title tags, explain why the title tag is arguably the most important factor for increasing traffic and SEO on your website, and show you 3 critical title tag SEO best practices for creating title tags that will yield the biggest bang for your buck.
(Quick note: For the best experience I recommend watching the short video, but all of the critical elements that you need to know are also in text format below the video along with copious amounts of screenshots.)
...ReadMore>>
Read Time: (5 Minutes)
I woke up the other day to the sound of a commercial...
It caught my attention because it had a little old lady talking about how she "puts that sh*t on everything".
The "sh*t" she was talking about is Frank's Red Hot sauce, and it not only caught my attention, but it made me laugh hysterically.
Here's a video clip of one of the ads (the radio spot is a bit different):
Here's another short spot that will lift your spirits and make you laugh:
UPDATE:
Frank's has since released additional commercials -- they are nowhere near as good as the old ones, but play off of the new love affair with dating apps and a new take on spiking the punch:
So let's talk about what the company did RIGHT with their offline and online marketing initiatives (as well as their website) and also look at what they did WRONG because inevitably, there are always things that could be done better or are being neglected, that a company can improve upon and that we can learn from.
And while Frank's did a lot right, they also made some key mistakes that you can and should learn from.
...ReadMore>>
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Examples Of GOOD Internet Marketing | Biquitous
- Mobile Internet Marketing Market is Set to Experience a Revolutionary Growth | Google, Facebook, Twitter, LinkedIn - openPR - October 12th, 2024 [October 12th, 2024]
- IoT Internet Service Market Size and Industry Growth Analysis - News in Assen - October 12th, 2024 [October 12th, 2024]
- Below-the-Line Advertising: Definition and Use in Marketing - Investopedia - October 11th, 2024 [October 11th, 2024]
- Meet The 7 Most Popular Search Engines In The World - Search Engine Journal - October 11th, 2024 [October 11th, 2024]
- Agricultural Internet of Things Platform Market Business Insights, Key Trend Analysis - News in Assen - October 11th, 2024 [October 11th, 2024]
- New Trends of Internet Of Medical Things (IoMT) Market - openPR - October 11th, 2024 [October 11th, 2024]
- Teleoperation and Telerobotics in Industrial Internet of Things (IIoT) Market Growth Factors & Key Statistics - News in Assen - October 3rd, 2024 [October 3rd, 2024]
- Is the word 'Google' losing its shine as search pivots? - Marketing Interactive - September 28th, 2024 [September 28th, 2024]
- My summer well spent: Studying digital marketing in the Czech Republic - Xi'an Jiaotong-Liverpool University - September 21st, 2024 [September 21st, 2024]
- Why is the internet overflowing with rubbish ads and what can we do about it? - The Conversation Indonesia - September 21st, 2024 [September 21st, 2024]
- Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG - PR Newswire - September 19th, 2024 [September 19th, 2024]
- In-flight Internet Market worth $2.1 Billion by 2029, at a CAGR of 5.7% - openPR - September 19th, 2024 [September 19th, 2024]
- AI and SEO: Shaping the Future of Content Optimization with Melih Oztalay - mitechnews.com - September 16th, 2024 [September 16th, 2024]
- Internet Advertising Market Valuation Set to Skyrocket to Reach US$ 6,088.57 Billion By 2032 | Cost Per Thousand Model to Remain at Top and Most... - September 14th, 2024 [September 14th, 2024]
- Why connectivity is key to the expanding in-car internet market - Vodafone - September 14th, 2024 [September 14th, 2024]
- Satellite Internet Market From USD 6.55 Billion in 2023 to USD - openPR - September 14th, 2024 [September 14th, 2024]
- Internet of Things in Automotive Market Set to Surge from USD128.09 Billion to USD 671.37 Billion by 2030" - openPR - September 12th, 2024 [September 12th, 2024]
- Cascade Web Solutions: Elevating Digital Presence for Local Businesses in the Pacific Northwest - openPR - September 12th, 2024 [September 12th, 2024]
- Unlocking Business Potential in India: The Power of Marketing in Indian Languages - Big News Network - September 8th, 2024 [September 8th, 2024]
- Global Satellite Internet Market Research Methodologies: Best Practices and Tools - Third Eye News - September 8th, 2024 [September 8th, 2024]
- 23 Effective Ways To Make Money Online (2024) - Shopify - September 6th, 2024 [September 6th, 2024]
- Your Guide to the Top Digital Marketing Agencies in New York for September 2024. - - VENTS Magazine - September 6th, 2024 [September 6th, 2024]
- The Best SEO Conferences For 2024-2025 (Virtual And In-Person) - Search Engine Journal - August 14th, 2024 [August 14th, 2024]
- Healthcare Digital Industry Growth Factors, Applications, and Forecast by (2024-2034) - - August 14th, 2024 [August 14th, 2024]
- Starlink innovates and forges partnerships, aims to dominate satellite internet market - DIGITIMES - July 15th, 2024 [July 15th, 2024]
- Healthcare Pay-Per-Click (PPC): Minimize Ad Spending Costs - AccessWire - July 15th, 2024 [July 15th, 2024]
- How AI is shaping the digital marketing landscape in 2024 - DM News - July 15th, 2024 [July 15th, 2024]
- Top 27 Sports Marketing Agencies Taking the Lead in 2024 - Influencer Marketing Hub - July 15th, 2024 [July 15th, 2024]
- In-flight Internet Market Set to Grow at the Fastest Rate- Time to Grow your Revenue - openPR - June 25th, 2024 [June 25th, 2024]
- Veteran Marketing Firm Screen Pilot Expands into the United Kingdom - Hotel News Resource - May 23rd, 2024 [May 23rd, 2024]
- Hilarious new TikTok advertising trend is peak Gen Z - Creative Bloq - May 1st, 2024 [May 1st, 2024]
- Sports partnerships in the era of streaming services - Optimising Digital and Offline Marketing - Indiantelevision.com - May 1st, 2024 [May 1st, 2024]
- The AI Revolution: News and Tools for Business with Melih Oztalay - mitechnews.com - April 8th, 2024 [April 8th, 2024]
- Top 100 Digital Marketing Interview Questions and Answers for 2024 - Simplilearn - March 28th, 2024 [March 28th, 2024]
- Connecting the Dots: The Role of Affiliate Platforms in Modern Marketing - Luxury Lifestyle Magazine - March 28th, 2024 [March 28th, 2024]
- Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028,shift in consumer behavior ... - PR Newswire - March 28th, 2024 [March 28th, 2024]
- Top 15 Digital Marketing Software Tools To Try Out - Influencer Marketing Hub - March 20th, 2024 [March 20th, 2024]
- Google Assistant's evolution: Is this the new search? - Napa Valley Register - February 6th, 2024 [February 6th, 2024]
- Overcoming Entrepreneurial Fear: Essential Strategies for New Business Owners - December 28th, 2023 [December 28th, 2023]
- Who Is Ross Kernez, the Internet Marketing Expert? - OK! - November 9th, 2023 [November 9th, 2023]
- Athletic Brewing Company Partners with Viral Internet Granny to ... - PR Newswire - November 9th, 2023 [November 9th, 2023]
- The Current State of AI - Elmhurst College - November 9th, 2023 [November 9th, 2023]
- The Tech Stocks That Will Eventually Become the New Magnificent ... - InvestorPlace - November 9th, 2023 [November 9th, 2023]
- Wilkinsburg tries to demolish 'deplorable' buildings, avoid ... - TribLIVE - November 9th, 2023 [November 9th, 2023]
- Atlas 5 launches Amazon Kuiper satellites for tests of space-based ... - Spaceflight Now - October 11th, 2023 [October 11th, 2023]
- Internet of Medical Things (IoMT) Market Size to Surpass USD ... - GlobeNewswire - October 11th, 2023 [October 11th, 2023]
- Federal Judge Throws Out $32.5 Million Win For Sonos Against ... - Slashdot - October 11th, 2023 [October 11th, 2023]
- [New Report] Internet of Things in Retail Market Set to Surge ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- Global Consumer Internet of Things (IoT) Market Size to Reach USD ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- Team Internet Group looks to AI initiatives to drive digital marketing ... - Proactive Investors UK - September 7th, 2023 [September 7th, 2023]
- The global internet of medical thing market is expected to reach an ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- How SRK's Jawan is winning the brand integration 'jung' - Exchange4Media - September 7th, 2023 [September 7th, 2023]
- Reshaping biopharma marketing with point-of-care messaging - MM+M Online - September 7th, 2023 [September 7th, 2023]
- The Truth About Gigs, Gs and Other Internet Marketing Jargon - Forest Grove News times - August 28th, 2023 [August 28th, 2023]
- Fall SCORE Webinars Can Help Keep Your Business Out Front - VISTA.Today - August 28th, 2023 [August 28th, 2023]
- St International Holdings Company Limited Announces Executive ... - Marketscreener.com - August 28th, 2023 [August 28th, 2023]
- This agency's 'clean graffiti' is stunning the internet - Creative Bloq - August 28th, 2023 [August 28th, 2023]
- Semiconductor Wireless Sensor Internet of Things Market Size to ... - Taiwan News - August 28th, 2023 [August 28th, 2023]
- Enabling innovation: Microsoft at Automotive News World Congress ... - Microsoft - August 28th, 2023 [August 28th, 2023]
- Best imaXcash Affiliates Review | Massive 70% Rev Share on ... - Born2Invest - August 28th, 2023 [August 28th, 2023]
- Proceed Innovative Reaches One Year Anniversary as the Preferred ... - PR Web - August 1st, 2023 [August 1st, 2023]
- Innovative Marketing Expands Internet Marketing Service in Houston ... - Digital Journal - August 1st, 2023 [August 1st, 2023]
- Industrial Internet Market is Expected to Reach at a CAGR of 9.40 ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Internet of Vehicles Market Size to Hit USD 678.94 Billion by 2030 ... - GlobeNewswire - August 1st, 2023 [August 1st, 2023]
- Internet Protocol (IP) TV Market is Set to Experience a Revolutionary ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Internet of Everything (IoE) Market A Comprehensive Study Explores ... - Taiwan News - August 1st, 2023 [August 1st, 2023]
- Navigating the internet of (too many) things: contending with digital ... - Transform magazine - August 1st, 2023 [August 1st, 2023]
- Internet Of Things (IoT) Device and Service Market Biggest ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Alabama's Statewide Broadband Expansion Update Elmore ... - Elmore Autauga News - August 1st, 2023 [August 1st, 2023]
- Japan's Population Drops by Nearly 800,000 With Falls in Every ... - Slashdot - August 1st, 2023 [August 1st, 2023]
- The Weekly Listen: Will Threads replace Twitter, is the internet ... - Insider Intelligence - July 19th, 2023 [July 19th, 2023]
- Can Internet 'It Girl' Mia Khalifa Build a Lasting Business? - The Business of Fashion - July 19th, 2023 [July 19th, 2023]
- The omnichannel magic of connected TV - Search Engine Land - July 19th, 2023 [July 19th, 2023]
- Marketing Automation Software Market Revenues to Reach USD ... - GlobeNewswire - July 9th, 2023 [July 9th, 2023]
- India's first hospitality-focused agency, Internet Moguls is leading the ... - Tourism Breaking News - July 9th, 2023 [July 9th, 2023]
- FutureTech and Criteo Partnership: A Potential Advertising ... - TechCabal - July 9th, 2023 [July 9th, 2023]
- 10 things you hate about Google Analytics 4 - MarTech - July 9th, 2023 [July 9th, 2023]
- Leveraging the power of digital marketing in health care - Medical Economics - July 6th, 2023 [July 6th, 2023]
- It's time to expect more from EHRs - Medical Economics - July 6th, 2023 [July 6th, 2023]
- Digital Marketing Expert Empowers Small Business Owners - Northeastern University - July 6th, 2023 [July 6th, 2023]