Mediaboss Marketing

(PRWEB) February 16, 2015

GetUWired, a small business internet marketing firm, has just released a blog titled "Romancing Your Leads: Internet marketing strategies perfect for Valentine's Day." The blog explores how internet marketing is like dating and strategies people can use to have better success with both. The blog can be seen here.

The blog makes the connection that both dating and internet marketing are the process of building trust and eventually closing the sale.

First impressions

First impressions make a huge difference in both dating and internet marketing strategies. Many customers' first impression of a business is through its website. A website that tells the customer about the business in a benefit-oriented way will help customers see the merit in working with that company. Blogs and other content marketing should follow the same internet marketing strategies.

The low-trust engagement

Just as in dating, it's important to start small when deciding on internet marketing strategies. Try to close the sale too early, and customers will disappear. It's a good idea to start with a low-trust engagement, which is a way for a customer to interact with a company without taking very much risk. A typical low-trust engagement is downloading a free e-book or signing up for a free trial. The customer gets to see what it's like to work with a company without investing anything more than giving up their email address.

Conversions

To get a lead to convert into a customer, it's important to give them an offer they can't refuse. Copy for the offer should focus on benefits, use testimonials, be concise and to the point, and include a risk-free guarantee.

To increase the chance of conversions and decrease the occurrence of cart abandonment, do not require customers to take too many steps in the conversion process. The easier and faster it is for them to complete the sale, the more likely they are to give into their impulse to buy.

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GetUWired releases "Romancing Your Leads: Internet marketing strategies perfect for Valentine's Day"