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Axis My India, a consumer data intelligence company, published the India Consumer Sentiment Index (CSI), a detailed trend analysis that will track real-time shifts in consumer sentiment nationally.

A monthly index, the CSI will focus on providing intelligence and insights from the length and breadth of the nation, analysing several subtleties and nuances that influence perceptions and compile them into a consolidated scoring system based index. The consumer sentiment scores will be based on a moving average of adult residents across all states and Union Territories in India.

The sentiment analysis will delve into 5 relevant sub-indices Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.

The CSI follows the methodology of a national representative random probability sample as used in the standardised CATI (Computer-aided telephonic interview) methodology, covering all geographic and demographic segments across all states and Union Territories in India.

Commenting on the launch of the report, Pradeep Gupta, CMD, Axis My India, said,The India Consumer Sentiment Index is our endeavour to capture the shifts in the pulse of the demographic as we navigate a radically altered post-pandemic world. We have selected relevant categories like inflation in household spends and expenditure on healthcare to account for everyday challenges affecting a significant percentage of the population. While the second wave negatively impacted economic sentiment around employment and business prospects, the index will aspire to demonstrate the accurate picture based on the remodelling of the vaccine distribution strategy, which has shown encouraging results. By plugging into economically and culturally significant data-points, the CSI will try to gauge, interpret, and predict the impact of macro factors on the lives of the average India across demography & geographies. Our mission is to bring out the most authentic voices via the rigour of data and analytics

All interviews are conducted through Computer Aided Telephonic Interview (CATI), among nationally representative sample of10865 adults across 21 states and 555 districts.63% of the people surveyed were Male and 37% female.Surveys are weighted in each district byage, gender, occupation, and region.

Key findings:

The overall Consumer Sentiment Score is moving in the positive direction with a score of +0.5 over the previous month. The overall consumer sentiment score is calculated by % Increase - % Decrease and is expressed as a number from -100 to 100; the score is negative when the sentiments show more decrease as compared to increase, and positive in the opposite situation.

Apart from capturing sentiments which is the measure of overall consumer confidence, the study also captured some interesting trends on topical matters:

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Household spends increased for 54% of the families post Covid: Axis My India report - Exchange4Media