Mediaboss Marketing

My rule of thumb for what inspires me to write a blog post, just like what triggered awareness of change when I was an analyst, is when some sentence or quote sticks with me for more than a millisecond. That happened to me a few weeks back when I saw a tweet quoting Jonathan Nelson, CEO of Omnicom Digital, saying that TV has stopped evolving. The Internet of Things will replace it.Not able to visualize what he meant, I chatted with him about the statement. What he said and what he meant were different than what I expected. Here are a few points that he was making with that statement:

This call to action will take traditional advertising-driven companies into very new airspace. The tag line and the 30-second spot will still exist for sure, but retention of the brand by consumers will come from direct engagement with products that delivers value beyond a core category. Think smart cars vs. traditional cars, smart watches vs. traditional time pieces, and smart weight trackers vs. traditional scales. With that in mind, marketers need to take the following actions in 2015 to prep for CES 2016.

Writers Note: since starting to write this, Adobe used their Summit to announce their connection to the Internet of Things. Just when you thought you could mature your social, mobile and local digital marketing efforts, here is another shiny new object to engage your budgets.

Link:
How The Internet Of Things Fundamentally Transforms Marketing