How to Convince Your Boss to Invest in Internet Marketing – with Richard Zwicky (4:44)
Category: Internet Marketing
In this video interview analytics expert Richard Zwicky explains how present a convincing case to your boss to invest in Internet marketing. We have to remember, says Zwicky, that Internet marketing is a relatively new field for business people who have been quite successful for many years without using the Internet. The best approach is to present a case includes a defined goal, cost and expected return on investment.
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How to Convince Your Boss to Invest in Internet Marketing - with Richard Zwicky (4:44)
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