How to Start Your Own Online Marketing Business

Businesses with websites have to know how to reach and attract consumers online, and many of these businesses would rather pay someone to do their online marketing for them rather than deal with it themselves. Internet marketing services are in high demand.

Starting an online marketing business involves promoting yourself first, then demonstrating to potential clients what you can do for them.

An internet specialist helps businesses build online marketing plans and, in some cases, to implement and manage those plans. Internet specialists help businesses promote their products and services using online marketing strategies.

You might act as a consultant, assessing the businesses' current situation, identifying strategies, setting up systems, then turning over the actual tactics to the business. Or you might be hiredto implement and manage the internet marketing plan on an ongoing basis.

Some examples of internet services include:

You won't need a lot of money to get started, and your services should be in demand as the need for internet marketing continues to grow, so the income potential is strong.

PayScale reports that the median income for this type of specialist was $42,851 as of June 2019. These specialists typically charge anywhere from $10 to $22 an hour or more, depending on the type of services provided and skill level. Some specialists additionally earn commissions and bonuses when marketing strategies produce good results.

All work can be completed virtually. You can work from home or anywhere in the world.

Like most home business options, running an online marketing business has a few downsides.

Finding initial clients can be a challenge. You should be able to gain some experience through freelancing sites such as Upwork, but you probably won't earn as much initially. Networking and joining internet groups can help considerably.

You might eventually have to hire subcontractors or employees or train interns as your business grows.

Tools and resources come and go quickly online, so you'll have to stay abreast of all the latest online trends.

It isn't enough to just add SEO to a client's website. You must be able to prove your results. This means tracking data to show that your changes are resulting in increased traffic, or whatever goal you and your client have set.

Starting this type of business isn't difficult, but it does require that you know and be able to do a few things. It's important that you have the ability to sell the importance of online marketing to potential clients.

You should have a solid understanding of and experience in marketing and copywriting in general, as well as specific online tactics.

You'll need tools and resources to help you manage strategies, such as social media scheduling, and you should have a way to track results so you can assess how your marketing plan is working. This will also let you show clients the fruits of your efforts.

Experience or an education isn't necessary, but it can be difficult to find clients without some sort of proof that you know what you're doing.

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How to Start Your Own Online Marketing Business

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