Mediaboss Marketing

The exchange4media Group is hosting the fifth edition of its flagship property, India Brand Conclave 2021, virtually on the 15th of December, 2021 from 2 PM onwards.The Co-Powered By Partners at India Brand Conclave 2021 are ABP News, Colors and Microsoft-InMobi and Dolby is the Associate Partner.The theme of this edition of the summit is Brands: Capitalizing On Change.

The keynote address at the conclave will be delivered by Lalit Agarwal, Founder & MD, V-Mart. The topic for the session is, Pioneering The Retail Revolution In Indias Heartland, and is moderated by Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group. Agarwal founded V-Mart Retail, in 2002 and pioneered the concept of value fashion retailing in Tier II, III, and IV towns in India.

The first special address will be delivered by Gulbahar Taurani, MD & CEO, Philips Domestic Appliances, India Subcontinent on the topic, Need Of The Hour: Capitalizing On Consumer Insights. The brands tagline, Innovation & You, highlights how Philips focus has been on the customer with its products and marketing tailored around the end consumer.

Also delivering the Special Address is Angelo George, CEO, Bisleri International speaks on the topic, Capitalizing On Change During Covid-19. Brand Bisleri is synonymous with bottled water in India and George tells us how the brand innovated and disrupted the category during the pandemic.

Up next is Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Groupwho tells us, How An Agile & Adaptable Mindset Aided Kotak Mahindra to Remain on Top Of Consumers' Minds. Demonetisation followed by the pandemic has transformed how consumers interact with the BFSI space in India and how Kotak Mahindra Group has successfully led this change.

Harpic, Lysol, Vanish, Mortein these are just some of the iconic brands in the portfolio of our next speaker, Kapil Pillai, Regional Marketing Director, South Asia - Hygiene, Reckitt. He shares his insights on the topic, Finding Constancy in Variability.

From traditional to new age, our next brand is one that disrupted the jewellery space in India. From its genesis online, CaratLane now boasts of a strong retail arm . Avnish Anand, Co-founder & COO, CaratLane speaks on the topic, Caratlane's Omnichannel Journey Of Helping Customers Express Their Emotions.

Our next brand was started in 2018 with the vision of making financial inclusion a reality for Indian merchants and became a unicorn earlier this year. Dhruv Dhanraj Bahl, Chief Operating Officer, BharatPe shares his insights on, Better Customer Experience: A Game Changer For Companies.

Registration Link:

To register for the India Brand Conclave 2021: Virtual Summit 3.0, click and register on: bit.ly/3ngEasQ

More information on the event can be found on the event microsite:https://e4mevents.com/ibc-2021/

The Agenda for the Indian Brand Conclave is below:

INDIA BRAND CONCLAVE VIRTUAL EDITION - FIFTH EDITION

WEDNESDAY, DECEMBER 15, 2021

AGENDA

THEME: BRANDS: CAPITALIZING ON CHANGE

2: 00 p.m. 2: 15 p.m.

Welcome Address

Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media

2:15 p.m. 2:45 p.m.

Special Address

Need Of The Hour: Capitalizing On Consumer Insights

Gulbahar Taurani,

MD & CEO, Philips Domestic Appliances, India Subcontinent

2:45 p.m. 3:20 p.m.

Keynote Address

Pioneering The Retail Revolution In Indias Heartland

Lalit Agarwal, Founder & MD, V-Mart Retail

Session Chair: Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group

3:20 p.m. - 4:15 p.m.

Panel Discussion

Has Marketing Changed from Knowing your Customer to Knowing your Customer Segment?

Deepti Sampat, Vice President Marketing & Ancillary, Vistara

Kunal Bhardwaj,Senior Director - Marketing, UpStox

Maninder Bali, Head of Brand Marketing, Vedantu

Rohit Dosi, Director - MSA Business, InMobi

Vishal Sharma, Head of Marketing, Sleepwell

Session Chair: Preetha Athrey, Head Marketing,TwitterIndia

4:15 p.m. 4:35 p.m.

Speaker Session

Augmented Reality - The New Business Reality'

Prasanna Raman,Business Expansion Lead, Snapchat India

4:35 p.m. 4:55 p.m.

Speaker Session

Better Customer Experience: A Game Changer For Companies

Dhruv Dhanraj Bahl, Chief Operating Officer, BharatPe

4:55 p.m. 5:15 p.m.

Speaker Session

Finding Constancy in Variability

Kapil Pillai, Regional Marketing Director, South Asia - Hygiene, Reckitt

5:15 p.m. 5:35 p.m.

Speaker Session

How Co-Marketing Can Help Build Brand Equity

Sameer Seth, Director, Marketing-India, Dolby Laboratories

5:35 p.m. 6:30 p.m.

Panel Discussion

Is Brand Loyalty Eroding?

Rahul Gandhi, CMO, iD Fresh Foods

Pradnya Popade, Head - Marketing Communications, Samsonite South Asia

Ram Suresh Akella, Executive Director Marketing, Maruti Suzuki India Limited

Dr. Ipsita Chatterjee,Head - Innovation Development & Brand Strategy,Lotus Herbals

Ruchika Gupta, CMO, Luminous Power Technologies

Siddharth Dabhade, Managing Director - India & SAARC, MiQ

Session Chair: Prasad Shejale, Founder & CEO, Logicserve Digital

6:30 p.m. 6: 50: p.m.

Speaker Session

Caratlane's Omnichannel Journey Of Helping Customers Express Their Emotions

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IBC 2021: Top leaders to share insights on 'Brands: Capitalizing on change' - Exchange4Media