Mediaboss Marketing

Internet marketing professionals are experts at advertising products, events and services on the Internet. Advertising methods include search engine marketing (SEM), search engine optimization (SEO), e-mail marketing and banner ads. Internet marketing professionals can also conduct webinars, compile marketing data and monitor online competitors.

Source: *U.S. Bureau of Labor Statistics

A degree in marketing, though desirable, isn't necessary for a career in marketing. Many marketing professionals have business degrees. English, journalism and communications degrees are also valuable. A degree track for Internet marketing should contain courses in Web design and development, digital design, writing, multimedia and media marketing.

An Internet marketing professional needs skills in verbal and written communications, problem solving, organizing and interpreting complex data and generating ideas. Proficiency in web programming, graphics and video software, SEO, pay per click marketing, data analysis, usability, RSS and feeds, blogging and social networking, e-mail marketing and statistics are essential.

The U.S. Bureau of Labor Statistics (BLS) indicates that employment in the marketing field (including Internet marketing) will increase by approximately 19% for market research analysts and 9% for marketing managers between 2014 and 2024. Much faster than average growth for analysts is due to the rising use of market research across a variety of industries. The BLS also reported that market research analysts made a median annual salary of $62,150 in 2015, while marketing managers made $128,750 that same year.

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Internet Marketing Career: Job Description & Requirements