Internet Marketing Certificate Program – ce.uci.edu

Overview

Essential for all marketing professionals and business people, the Digital Marketing Certificate Program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.

Learn to integrate new tactics and strategies with traditional marketing tools and practices aimed at acquiring new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting market research. Study the value ofand methods fordetermining the return on investment for digital marketing programs, as well as online visitor and buyer behavior. Discover strategies and develop plans for maximizing your marketing budget.

To earn the Digital Marketing Certificate, participants must complete six (6) required courses and a minimum of four (4) units of elective courses with a grade of C or better, for a minimum of 16 units (160 hours) of instruction. To become an official candidate in the program, students pursuing the certificate must submit a Declaration of Candidacy. Students are encouraged to declare candidacy as soon as possible, but no later than after the third course in the program. To receive the certificate, after completing all program requirements, students must submit a Request for Certificate. All requirements must be completed within five (5) years after enrolling in the first course. Students not pursuing a certificate are welcome to take as many individual courses as they wish.

Stay Informed About Digital Marketing

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Matt Langie, director of product marketing at Adobe Systems and instructor at UCI Division of Continuing Education, discusses the incredible growth in marketingspecifically in the digital realmand the corresponding need for education in this area.

Our Corporate Training specialists can deliver this program or customize one that fits your organizations specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.

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Internet Marketing Certificate Program - ce.uci.edu

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