Mediaboss Marketing

It used to be that digital campaigns were experimental one-offs or, at best, minor subsets of larger marketing initiatives. Not so anymore. The new rules of business demand full integration of online and offline marketing strategies, often with digital leading the way.

Why? Because digital provides more immediate and measurable results, giving business what it always has its eye on: increased accountability to the return on investment. Digital accountability and the ever-growing influence of the web on consumer purchasing behavior are two key long-term trends driving job growth in this field.

As a result, theres a burgeoning demand for internet-savvy marketers who possess a 360-degree skill set and perspective. Graduates with a thorough, end-to-end understanding of e-commerce and digital trends can help organizations capitalize on all the digital arena has to offer.

Our curriculum combines time-tested marketing principles with practical, hands-on internet marketing coursework; which means youll be ready to put your skills to work immediately in advertising agencies, digital marketing firms, corporate marketing departments, or as an independent internet marketing consultant.

At Franklin, youll learn how to develop comprehensive, digital marketing strategies. Beginning with marketing fundamentals, including research, competitive analyses, and consumer insight, youll learn how to apply a rich understanding of target audiences to improve messaging and optimize conversion rates through split and multivariate testing.

Youll discover what drives rankings in modern search enginesand how to influence them. In addition to learning about search engine optimization (SEO), youll get hands-on experience with search engine marketing (SEM) by using search platforms such as Google Adwords to perform keyword research and execute ad buys.

Your classes also will cover social media and content marketing to build community and draw qualified traffic; Google Analytics to measure digital marketing effectiveness and user behavior; web design and development using industry-standard software, such as Adobe Photoshop and Dreamweaver; and privacy and data protection as it relates to internet law, both internationally and domestically.

And with your capstone project, youll collaborate with other majors in the development of a companys complete strategy, aligning web strategy with the overall marketing and corporate strategy. This simulated business environment ensures that youre well prepared to enter or advance in the workplace and immediately contribute to your real-world teams.

Franklin leverages the insight and experience of an Advisory Board of industry experts, which plays an integral role in the development and ongoing review of our relevant curriculum. And because experienced internet marketing practitioners teach our Internet Marketing courses, never grad students, youll be exposed to industry best practices and lessons learned from their actual successes and failures.

Earn your degree on your terms by taking classes 100% online or pursue available coursework at one of our Midwest locations. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family, and life. Get started on your future today!

1Source information provided by Economic Modeling Specialists International (EMSI)

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Internet Marketing Degree & Online Digital Marketing Degrees