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Although they are frequently mentioned together, Internet marketing and search engine optimization (SEO) are not the same things. To help you make the most of this pair of business-boosting methods, we will explain how they differ so you can create a balanced approach that crushes your competitors.

You will find various definitions that describe Internet marketing, but here it is in a nutshell: a collection of methods used to market services and products online. In other words, if you are trying to sell something or make it more visible via the Internet, then you are doing Internet marketing.

There are several methods used in Internet marketing. Some businesses focus on one method, while others use several to expand their reach. Here are some of the most common elements of Internet marketing:

Read: How to Drive Traffic to Your Site with Content

Search Engine Optimization or SEO involves implementing strategies to help your website rank near the top of search engine results pages (SERPs). Some SEO practices that many use to achieve that goal include:

Now that we have defined what SEO and Internet marketing are, it is time to compare them and see how they differ. For starters, SEO is seen as a subset of Internet marketing. While Internet marketing encompasses several methods, such as content marketing, email marketing, social media marketing, videos, paid ads, and so on, SEO can be applied to most of those methods to improve them. For example, using the right keywords in your content can help get more eyes on your posts and pages.

The second biggest difference between SEO and Internet marketing is that their costs can sit on opposite ends of the expense spectrum. SEO tends to be less costly than Internet marketing since it involves writing content, using the right keywords, etc. On the other hand, Internet marketing can drive up your costs if you employ paid advertising to improve your visibility and sales.

Lastly, SEO aims to impress search engines to improve your rankings. It can be seen as more technical, as you look to appeal to algorithms via the right keywords, meta information, and the like. On the flip side, Internet marketing aims to appeal to people. When creating content, ads, social media posts, etc., you need to craft everything to inform, entertain, or connect to people. As such, Internet marketing may seem like more of an art versus a science.

Read: Simple Tips to Improve Website Ranking

Internet marketing and digital marketing are sometimes used interchangeably. While very similar, they are slightly different.

Digital marketing describes strategies that employ all digital channels for promoting products or services. Like Internet marketing, digital marketing has an online presence via:

But digital marketing also has an offline presence via TV, indoor and outdoor billboards, SMS texts, and radio spots to help a business greatly expand its reach across all avenues.

To simplify things, you can think of Internet marketing as a more precise subset of digital marketing. While Internet marketing requires you to be online, digital marketing, in some cases, does not.

As its name suggests, this form of marketing uses various social media platforms to connect with your audience, expand your brand, promote your products and services, drive traffic to your website, and increase sales. It is a subset of Internet and digital marketing and is quite popular nowadays since the use of social media has skyrocketed to become part of everyday life.

You can implement social media marketing via several platforms, such as Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, and more. But you can also implement it via various forms, such as photo ads, video ads, stories ads, and messenger ads.

Read: Best Social Media Optimization Tips

Tackling Internet marketing on your own can be quite a daunting task since it has so many moving parts. To make life easier, try these Internet marketing tools that can serve a variety of purposes:

Read:Best SEO Software Paid and Free SEO Tools

Originally posted here:
Internet Marketing versus SEO | HTMLGoodies.com