IPL Media Rights: Viacom18 and Times Internet bag the overseas rights – ETBrandEquity
Category: Internet Marketing
Representative imageViacom18 and Times Internet have bagged the media rights for IPL's Package C (Non Exclusive- Special Digital Rights) and Package D (Rest of World) for the tenure 2023-2027.
Under Package D, Viacom18 has won Australia, South Africa , United Kingdom and Times Internet got MENA and the United States, as winners of Rest of the World Rights.
Package C includes 18 matches which have been given to Viacom18. Package D has been won by Times Internet and Viacom18.
The base price for Package C was Rs 16 crore and incremental bid was Rs 15 lacs. Whereas, Package D's base price stood at Rs three crore whereas incremental bid was Rs 10 Lacs.
Jay Shah announced the development on twitter.
The combined bids for package A and package B has crossed the INR 100 crore mark per match.
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IPL Media Rights: Viacom18 and Times Internet bag the overseas rights - ETBrandEquity
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