Link building in SEO: What is it and how to use it successfully – Business MattersBusiness Matters

If you are thinking about how to get backlinks that would work both for direct traffic growth and SEO, this article is for you.

These are ordinary real links that are left by users to recommend some service or product. Every SEO specialist should have a strategy of building links or use the Linklifting services to do that. In general, we are talking about the following features for backlinking:

Natural link-building has three main functions:

Building a network of external links working to drive traffic and increase a position in the search is impossible without marketing tools. If you can find reference donors from a huge mass of resources, this will bring you closer to the goal. These actions will help to achieve the desired result faster:

If the link does not provide transitions, feel free to remove it. Keep in mind that your traffic should be targeted and increase conversions. If the percentage of refusals when following the link goes off scale, you need to change the anchor, rewrite the content, review the way to integrate the link, or completely remove it.

Remember that sites with live and active traffic have the biggest value. Since the market for natural link building or outreach links is still in its infancy, try to reach the site owners from a position of advertising, content marketing, and PR. For many people, this format is more understandable.

Do not forget to analyze the effectiveness of the link: the presence of a donor page in the index of search engines and the volume of attracted traffic. As you may conclude, link-building is an effective tool in the hands of professionals. The work ahead is not easy, but there are no easy ways for successful SEO.

Photo by Glenn Carstens-Peters on Unsplash

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Link building in SEO: What is it and how to use it successfully - Business MattersBusiness Matters

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