Mediaboss Marketing

Today, at an event organized to discuss Facebooks growth opportunity in emerging markets, the company introduced a new ad unit called...

Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black...

According to Adobe's forecasts, this holiday season will see an 11% year-over-year increase in online...

As more marketers put account-based marketing into action, how do you know which accounts to focus on? Columnist Peter Isaacson has advice on...

Instead of estimating Lifetime Value of a customer based on past history, its new Predicted Lifetime Value estimates what she could spend if...

There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home). While...

As the holiday season approaches at warp speed, how should you be boosting your mobile strategy? Columnist Scott Rayden shares some inside tips...

Social intelligence platform inspired by Asimovs psychohistory attempts to forecast engagement level of text-based...

Hurry! Get it while supplies last! Columnist Jeremy Smith explains how a conception of scarcity affects the brain and how marketers can respond...

Contributor Jonathan Hinz notes that, in the digital age, addressing your online marketing challenges must start with building a foundation of...

This afternoon the Wall Street Journal reported that Google will be folding Chrome into Android. What this means as a technical...

The Russian search engine averages 57% of the Russian search...

Yelp announced Q3 2015 earnings this afternoon. The company had better than expected quarterly revenues of $143.6 million versus analyst...

Over the course of the past year, there have been a number of online review scandals. Most recently, there was a New York regulatory crackdown...

Look again at some of the logos from major brands. They may contain images or references that support the brand's message or...

Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from "mobile-friendly" to...

As a long-time web marketer (since 1998 thats like 160 internet years!), Im a bit of a stickler for things that impact my...

Facebook is changing the way it ranks organic posts that are eligible to show up in its users News Feeds. The company announced two new...

Read the original post:
Marketing Land | Digital Marketing & Martech News, Tactics ...