Mediaboss Marketing

McDonalds India North & East has unveiled a new digital campaign titled #TheRealDeal to promote the launch of its brand App (iOSor/andAndroid device). TheMcDonalds mobile app provides customers with special deals & offers that can be redeemed at dine-in, takeaway or drive-thru.

#TheRealDeal campaign features four digital films based on a social experiment, capturing the reactions of different customers as they find out about theMcDonalds app & their surprise while availing the amazing offers. The opening film showcases a couple walking into the restaurant and redeeming a deal on the newMcDonalds App, followed by a surprise visit by abaraatto hand them their free delight. The other films similarly capture customer's reactions who are delighted/ left-in-awe as they receive their freebies in a rather dramatic style featuring superheroes, balloons, and an acapella group.

In addition, an explainer video is also released with the famousMcDonalds Fries explaining people about the #TheRealDeal and how to redeem the offers on theMcDonald's app.

McDonalds app is for those who want to make the most out of their experience with the brand, be it availing exclusive offers and deals at dine-in, takeaway or drive-thru or sharing feedback or learning more about the menu. The app is all about making every interaction with the customers even more convenient and delightful, said, Rajeev Ranjan, Chief Operating Officer, CPRL(Connaught Plaza Restaurants Pvt. Ltd. operatesMcDonalds restaurants in North and East India).

Ashutosh Sawhney, Managing Partner North, DDB MudraGroupsaid,Based on a social experiment, this unique campaign is designed to celebrate our customers and deliver delightful and exciting experiences for them through #TheRealDeal. With aspects such as a baraat, superheroes, balloons and an acapella group joining in the celebration, we are looking forward to providing similar kind of feel-good moments to customers when they redeem deals and offers on the newMcDonalds app.

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McDonald's captures the joy of grabbing #TheRealDeal - Exchange4Media