Mediaboss Marketing

Today, Australian wine brand, Jacobs Creek announced Captain of Indian Womens cricket team and Padma Shree Awardee Mithali Raj as the brands latest ambassador.

Considered as one of the finest female cricketers of all time, Mithali Raj is a name synonymous with shattering the glass ceiling in a male dominated sport. She is the highest run-scorer in womens international cricket and is the only woman to score 7000 ODI runs in cricket. She became the first Indian cricketer to complete 2000 runs in T20Is in June 2018 during the Women's Asia Cup. A proud recipient of the Arjuna Award, Mithali was also conferred the very prestigious Padma Shri in 2015 for her cricketing achievements. With Jacob Creeks association with cricket, Mithali Raj, a cricketing legend, became an obvious choice to represent the brand in India.

Regarding her association with Jacobs Creek, Mithali Raj, Captain of Indian Womens cricket team, said, Jacobs Creek and Cricket share a unique ability to connect people and I am delighted to be associated with Jacobs Creek, a brand that has consistently supported sports through various partnerships. Jacobs Creek is the official wine partner for the upcoming ICC Women's World Cup 2022 and has a long-standing relationship with the game of cricket. Building on this long-established connection with the sport, I am really excited to see this partnership flourish, especially at such an opportune time, just ahead of the womens World Cup.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, We are proud to associate with an all-time cricketing legend, Mithali Raj, for the upcoming ICC Womens World Cup 2022 in New Zealand. We are extremely excited to have her on board as she has been a source of inspiration to all budding cricketers on and off the field. Mithali has been the guiding light for womens cricket in India for over two decades and we believe that her authentic spirit perfectly represents the values which Jacobs Creek represents.

The International Cricket Council (ICC) has named Jacob's Creek as its Official Wine Partner until the end of 2023, with its major tournament, the ICC Women's World Cup 2022, set to take place in New Zealand in March22.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

Originally posted here:
Mithali Raj roped in as brand ambassador of Jacobs Creek - Exchange4Media