Mediaboss Marketing

With the World Cup just a little over a month away, theres a new Official Team India T20I Jersey around the corner. The Board of Control for Cricket in India (BCCI) and MPL Sports, the official kit partner, announced a new campaign called #HarFanKiJersey ahead of the launch.

MPL Sports has launched a microsite called Har Fan Ki Jersey, where users can upload their story of what makes them a true blue cricket fan. By doing so, they will have the opportunity to be an integral part of the jersey unveiling. As the stories get populated on the site, a part of the jersey will be uncovered, giving fans a sneak peek into the much-awaited kit for this year.

The new jersey will replace the Billion Cheers jersey, launched during last years World Cup, for all T20 format games.

Besides getting a first look at the jersey, users can also get a chance to be crowned a superfan. Once fans upload their stories, they will get a unique referral code, which when used by their friends and followers, will earn them points and a spot on a leaderboard. Rewards include exclusive discounts; the brand will also run contests on social media giving users a chance to win match tickets as well as other money-cant-buy experiences. Participation also guarantees a digital certificate of appreciation from MPL Sports and BCCI. The best superfan stories will be shared on the official MPL Sports social media pages as well.

The #HarFanKiJersey campaign aims to mobilize the billions of fans of the Indian cricket team, and give them a platform to share their passion for the game and the team.

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MPL & BCCI to make superfans a part of Team India's T201 jersey launch - Exchange4Media