Mediaboss Marketing

Focusing on the importance of masking up,Nestl India has launched the Face of Hopeinitiative. The new packaging will constantly remind people about the importance of following basicpractices like masking and encourage their lovedones to do the same for a safe and bettertomorrow. Under this initiative, Nestl India willaim to reach and encourage over 250 Millionpeople via its packs and the digital campaign.

Nestl India has now also collaborated with Reliance Jio to drive further awareness. This includes encouraging a maskup pledge. On the JioEngage app, there will be in-depth details about this campaign and the procedure for participating. The participants who take the pledge will be provided with an instant reward of 1GB data.

Commenting on the initiative, Suresh Narayanan, Chairman and Managing Director, Nestl India, said, At Nestl India we are committed to playing an active role in Indias fight against COVID-19 and understand the importance of following COVID safety protocols to ensure safety for all. Through this initiative, we are leveraging the power of our iconic brands MAGGI, KITKAT, NESCAF and EVERYDAY, to spread awareness during these times. We ensure that our brands not only provide nourishment or add to the joyous moments of life, but also stand with the society in times of need. We urge people to Mask-Up and join forces with their favorite brands and become the Face of Hope together.

Talking about the collaboration, Sunil Dutt, President Sales and Distribution, Reliance Jio said, We believe that Nestl India is doing a commendable job by urging people to mask up. We indeed share the sentiment and are happy to offer the wide reach that we enjoy in the country. We would urge our customers to pledge their support to the campaign and take all the necessary precautions to stay safe, beginning with wearing a mask and following COVID appropriate behaviour.

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Nestl India, in partnership with Reliance Jio, launches 'Face of Hope' initiative - Exchange4Media