Mediaboss Marketing

Todays savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.

Franklin Universitys Marketing & Communication (MCM) Program teaches you how to navigate todays challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrows innovations.

Our M.S. Marketing program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production.

At Franklin, youll be involved in hands-on assignments, including case studies where youll recommend a comprehensive marketing and communication strategy. And, to provide you with hands-on knowledge in developing communication materials, youll learn industry standard design software and technology platforms.

Our Marketing master's degree program will expose you to the latest trends in key areas such as: leveraging web and social insights to optimize marketing activities; driving social marketing initiatives to activate user participation, engagement, and retention; and learning how people shop, socialize, and absorb information.

Franklins Marketing & Communication curriculum is accredited by the International Assembly for Collegiate Business Education (IACBE), a leader in outcomes-based accreditation in business. In addition, our curriculum is regularly reviewed by a standout Advisory Board comprised of agency, Fortune 500, community, and small business executives.

With our accelerated online masters in Marketing degree program, you can reap the rewards of your degree in as few as 16 months with our 6-week course format. And if youre looking to enroll right away, theres no GMAT or GRE requirement if you meet certain standards.

Plus, youll learn from faculty who are credentialed marketing and communications practitioners, so youll learn the latest from the best, giving you the skills you need to succeed in the marketplace. And with our small, interactive classes you can engage in discussions with like-minded marketers from richly diverse ages and backgrounds, helping you grow both your personal and professional networks.

Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Faculty with industry expertise means you gain relevant knowledge to apply directly to your current or future career, while our flexible course schedules help to balance your education with work, family, and life. Get started on your future today!

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Online Masters in Marketing - MS Marketing Communications