Mediaboss Marketing

Key Takeaways

The Alcohol and Gaming Commission of Ontario (AGCO) is proposing to prohibit the use of athletes and celebrities from internet gambling advertising and marketing inOntario. The AGCO says the goal is to further minimize potential harm to youth andchildren.

The announcement was made on April 13, 2023. The AGCO said it had, "identified advertising and marketing approaches that strongly appeal to persons who are under the legal gaming age through the use of celebrities and/or athletes."

The proposed amended standardwill:

Stakeholders can provide comments on the proposed changes until May 8, 2023 through the AGCO's engagement portal. Operators and suppliers would have three months to comply with the final standardit would take effect three months following its publication on theAGCOwebsite.

Ontario's iGaming market was launched on April 4, 2022see our previous blog, Advertising and Marketing in Ontario's New iGaming Market: Update for Private Operators, for more details. From the outset, theAGCOsaid it would assess and update the regulatory framework as the marketevolves.

Some steps that iGaming operators and suppliers in Ontario can take include:

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Ontario Proposes Ban on Using Athletes and Celebrities in iGaming ... - JD Supra