Sportstar Aces celebrates the best in Indian athletics in 2011-2020 – Exchange4Media
In 2019, Sportstar the fortnightly sports magazine published by The Hindu Group re-launched its annual awards, Sportstar Aces with an aim to identify and reward the most deserving athletes. This year, The Sportstar Aces Awards 2021 celebrates the consistency of performance and the impact of sports stars in the decade between 2011 and 2020. To celebrate this milestone edition, Sportstar Aces Awards 2021 has the tagline, Giants of the Decade. Aces began with a curtain raiser show on 27th March and the awards are being presented from April 1 to April 4 in a virtual avatar.
With major sporting competitions cancelled, curtailed or played without spectators in the stadiums in 2020, judging the winners was a challenge. Ayon Sengupta, Editor, Sportstarsays, In a year like this, it was very difficult for us to truly judge and quantify the performance of athletes since so little sport was played. But we were firm in our belief to continue with the Awards, and so, in consultation with our Jury, we decided to make it a celebration of Indian sports for the decade 2011 to 2020.
Ayon Sengupta
The Judging Process
This year, Aces has 11 Awards under the Popular Choice category that was open for public voting and over 1.5 lakh votes were received. The public choice acts as the guiding light for the jury who then takes the final call. New categories include Club of the Decade and Moment of the Decade and special recognition award under a new category called Sports for Good, where the work of organisations/individuals who have used sports for the betterment of society and been at the forefront of the fight against COVID-19.In addition, there are 12 jury awards that are being given.
Sportstar Aces esteemed jury comprises of former India cricket captain Sunil Gavaskar Chairperson of the Jury-, former World Champion shooter Anjali Bhagwat, former India hockey captain M. M. Somaya, five-time World chess champion Viswanathan Anand, nine-time National badminton champion Aparna Popat and former India football captain Bhaichung Bhutia.
Game On For Partners &Sponsors
As Aces 2021 is a digitally anchored event, The Hindu has not partnered with TV channels like it did in the past years. However, they have leveraged the association with its partners in One India and radio to enhance the reach through Hindustan Times and Fever FM.
Commenting on getting sponsors on board Suresh Balakrishna, Chief Revenue Officer, The Hindu Group says, When we started out, we were a bit skeptical to be honest, given the year we have all faced and the financial strain on industries due to the pandemic. Also, since we were pitching for a completely digital avatar. However, we have received an overwhelming response and support from our sponsors, and we are glad to have their trust.
The partners for Sportstar Aces Awards 2021 are: Powered by partner, MRF, who have come on-board for the third year in a row; Associate Partner: Life Insurance Corporation of India (second year in a row); Destination Partner: Odisha the third year in a row; Banking Partner: Union Bank of India the second year in a row; Energy Partner: SPEED | Bharath Petroleum; Realty Partner: BAASHYAAM and School Partner: SSVM Institutions
Adds Balakrishna, We are extremely happy with the way in which our advertisers have responded to this edition of the digital awards. While we cannot match the on-ground revenue, trust me our team came very close to matching the revenues. Maybe a few years from now, when everyone is accustomed to fully digital events, we will surpass on-ground revenues. But for now, we are okay with being a brand that has always been the first one to experiment and take the risks. We will give the rest some time to catch up.
Talking about the challenges, Balakrishna says, A major challenge was throwing light on the workings of a virtual platform and how we will be able to add value to our clients. Our sponsors had concerns over promotions and winner participations etc. But we had a thorough plan along with a return of investment in place and when we walked them through it, they were more than happy to come on board. Our partners are as forward-thinking as we are and that results in a success formula.
On a final note, Sengupta says, After we re-launched and reimagined the awards in 2018, we have been overwhelmed with the support that we have received from every stakeholder of Indian sport. Even in a difficult year like this, they have shown the same faith and love towards us. We have always kept athletes and their performances at the forefront and have never been swayed by big names or the commerce that many say drives sports these days. For us, every achievement of every athlete matters, and we have followed that principle over the years and will continue to do so.
Partner Speak/ Sponsor Speak
Vishal K Dev, IAS, Principal Secretary to Government, Sports and Youth Services Department, Government of Odisha
The Aces awards is a unique platform and invites strong adjudication from the sporting fraternity. Odisha has been at the forefront of supporting and promoting all sports, not just at the State but also National level. Today, Odisha is a preferred sports destination for many federations, and I feel this association as a destination partner amplifies the brand equity amidst the sports ecosystem.
Yogendra Singh, General Manager, Corporate Communications
Union Bank of India has a strong belief in the spirit of sports as it motivates to achieve, conquer and set new benchmarks. Union Bank is always at the forefront of encouraging sports. We have our sports teams representing our bank in various tournaments. As the Indian sports scenario is looking up, our efforts are to put our bank as an institution that encourages the winning spirit in India.
Dr. Manimekalai Mohan, Founder & Managing Trustee, SSVM Institutions
SSVM is a group of Educational Institutions with a multi-sports culture, and through our association with Sportstar Aces Awards, we look forward to inspiring our young learners of SSVM with the legacy of the sports world and its achievements. SSVM sows the seed of consistency in performance and encourages every learner to achieve quality education and build a real sports personality's leadership character.
To register for Sportstar Aces, visit http://bit.ly/SSAATHG
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Read more here:
Sportstar Aces celebrates the best in Indian athletics in 2011-2020 - Exchange4Media
- Amazon aims to branch into UK internet market with satellite broadband plan - The Guardian - January 9th, 2025 [January 9th, 2025]
- Best Omnichannel Marketing Platforms and Why Your Business Needs One - Influencer Marketing Hub - January 1st, 2025 [January 1st, 2025]
- Mozilla reclaims the Internet in new rebrand - Marketing Interactive - December 10th, 2024 [December 10th, 2024]
- Insights into the Digital Brand Registration Platform Market - openPR - December 10th, 2024 [December 10th, 2024]
- IPG sells Huge and buys tech: has digital been trumped by data? - More About Advertising - December 5th, 2024 [December 5th, 2024]
- Satellite Internet Market to Reach USD 15.07 Billion by 2030, Growing at a CAGR of 12.65% - openPR - December 5th, 2024 [December 5th, 2024]
- (PDF) WhatsApp Business Application as a Digital Marketing Strategy of UMKM - ResearchGate - December 5th, 2024 [December 5th, 2024]
- 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI - Simplilearn - December 2nd, 2024 [December 2nd, 2024]
- Hindustan Unilever shares a glimpse into the future of Internet, Advertising and Traditional Media - CNBCTV18 - December 2nd, 2024 [December 2nd, 2024]
- Director of digital marketing vs. CMO: Which pays better in ecommerce? - Digital Commerce 360 - November 28th, 2024 [November 28th, 2024]
- Haoxi Health Secures RMB30M Digital Advertising Contract with Tengyuan Media | HAO Stock News - StockTitan - November 28th, 2024 [November 28th, 2024]
- 14 Benefits of Digital Marketing in 2025 - Simplilearn - November 28th, 2024 [November 28th, 2024]
- Meet The Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online - The Citizen Newspaper Group - November 23rd, 2024 [November 23rd, 2024]
- Internet of Everything Market to reach a market size of USD 59.40 billion by 2030 - openPR - November 23rd, 2024 [November 23rd, 2024]
- 24 AI marketing tools your team should be using in 2025 - Sprout Social - November 17th, 2024 [November 17th, 2024]
- U.S. B2B CMOs' expected change in ad spend 2024 - Statista - November 17th, 2024 [November 17th, 2024]
- Meet the Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online - BlackNews.com - November 12th, 2024 [November 12th, 2024]
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2020 - Statista - November 12th, 2024 [November 12th, 2024]
- MyOnlineMarketer.co.uk and The Funnel Guys Announce Strategic - openPR - November 12th, 2024 [November 12th, 2024]
- Digital Marketing Services Market Growing Popularity and Emerging Trends in the Industry - openPR - November 12th, 2024 [November 12th, 2024]
- Web Marketing Association's 23rd IAC Awards to Name Best Online Advertising Campaigns - PR.com - November 5th, 2024 [November 5th, 2024]
- All the tools of the trade: Digital Marketing Lab provides space for experience and experimentation - Bryant University - November 5th, 2024 [November 5th, 2024]
- Online payments and ordering company Tech 2 Success Acquires Supply Wizards - Vending Market Watch - November 5th, 2024 [November 5th, 2024]
- In Depth: AI Is Taking Internet Advertising by Storm, but at What Cost? - Caixin Global - November 5th, 2024 [November 5th, 2024]
- Reinventing the Digital Agency Model with a Global Marketplace of On-Demand Experts - GP Bullhound - November 5th, 2024 [November 5th, 2024]
- Top Affiliate Marketing Trends To Leverage This Year (2024) - Shopify - October 23rd, 2024 [October 23rd, 2024]
- Mobile Internet Marketing Market is Set to Experience a Revolutionary Growth | Google, Facebook, Twitter, LinkedIn - openPR - October 12th, 2024 [October 12th, 2024]
- IoT Internet Service Market Size and Industry Growth Analysis - News in Assen - October 12th, 2024 [October 12th, 2024]
- Below-the-Line Advertising: Definition and Use in Marketing - Investopedia - October 11th, 2024 [October 11th, 2024]
- Meet The 7 Most Popular Search Engines In The World - Search Engine Journal - October 11th, 2024 [October 11th, 2024]
- Agricultural Internet of Things Platform Market Business Insights, Key Trend Analysis - News in Assen - October 11th, 2024 [October 11th, 2024]
- New Trends of Internet Of Medical Things (IoMT) Market - openPR - October 11th, 2024 [October 11th, 2024]
- Teleoperation and Telerobotics in Industrial Internet of Things (IIoT) Market Growth Factors & Key Statistics - News in Assen - October 3rd, 2024 [October 3rd, 2024]
- Is the word 'Google' losing its shine as search pivots? - Marketing Interactive - September 28th, 2024 [September 28th, 2024]
- My summer well spent: Studying digital marketing in the Czech Republic - Xi'an Jiaotong-Liverpool University - September 21st, 2024 [September 21st, 2024]
- Why is the internet overflowing with rubbish ads and what can we do about it? - The Conversation Indonesia - September 21st, 2024 [September 21st, 2024]
- Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG - PR Newswire - September 19th, 2024 [September 19th, 2024]
- In-flight Internet Market worth $2.1 Billion by 2029, at a CAGR of 5.7% - openPR - September 19th, 2024 [September 19th, 2024]
- AI and SEO: Shaping the Future of Content Optimization with Melih Oztalay - mitechnews.com - September 16th, 2024 [September 16th, 2024]
- Internet Advertising Market Valuation Set to Skyrocket to Reach US$ 6,088.57 Billion By 2032 | Cost Per Thousand Model to Remain at Top and Most... - September 14th, 2024 [September 14th, 2024]
- Why connectivity is key to the expanding in-car internet market - Vodafone - September 14th, 2024 [September 14th, 2024]
- Satellite Internet Market From USD 6.55 Billion in 2023 to USD - openPR - September 14th, 2024 [September 14th, 2024]
- Internet of Things in Automotive Market Set to Surge from USD128.09 Billion to USD 671.37 Billion by 2030" - openPR - September 12th, 2024 [September 12th, 2024]
- Cascade Web Solutions: Elevating Digital Presence for Local Businesses in the Pacific Northwest - openPR - September 12th, 2024 [September 12th, 2024]
- Unlocking Business Potential in India: The Power of Marketing in Indian Languages - Big News Network - September 8th, 2024 [September 8th, 2024]
- Global Satellite Internet Market Research Methodologies: Best Practices and Tools - Third Eye News - September 8th, 2024 [September 8th, 2024]
- 23 Effective Ways To Make Money Online (2024) - Shopify - September 6th, 2024 [September 6th, 2024]
- Your Guide to the Top Digital Marketing Agencies in New York for September 2024. - - VENTS Magazine - September 6th, 2024 [September 6th, 2024]
- The Best SEO Conferences For 2024-2025 (Virtual And In-Person) - Search Engine Journal - August 14th, 2024 [August 14th, 2024]
- Healthcare Digital Industry Growth Factors, Applications, and Forecast by (2024-2034) - - August 14th, 2024 [August 14th, 2024]
- Starlink innovates and forges partnerships, aims to dominate satellite internet market - DIGITIMES - July 15th, 2024 [July 15th, 2024]
- Healthcare Pay-Per-Click (PPC): Minimize Ad Spending Costs - AccessWire - July 15th, 2024 [July 15th, 2024]
- How AI is shaping the digital marketing landscape in 2024 - DM News - July 15th, 2024 [July 15th, 2024]
- Top 27 Sports Marketing Agencies Taking the Lead in 2024 - Influencer Marketing Hub - July 15th, 2024 [July 15th, 2024]
- In-flight Internet Market Set to Grow at the Fastest Rate- Time to Grow your Revenue - openPR - June 25th, 2024 [June 25th, 2024]
- Veteran Marketing Firm Screen Pilot Expands into the United Kingdom - Hotel News Resource - May 23rd, 2024 [May 23rd, 2024]
- Hilarious new TikTok advertising trend is peak Gen Z - Creative Bloq - May 1st, 2024 [May 1st, 2024]
- Sports partnerships in the era of streaming services - Optimising Digital and Offline Marketing - Indiantelevision.com - May 1st, 2024 [May 1st, 2024]
- The AI Revolution: News and Tools for Business with Melih Oztalay - mitechnews.com - April 8th, 2024 [April 8th, 2024]
- Top 100 Digital Marketing Interview Questions and Answers for 2024 - Simplilearn - March 28th, 2024 [March 28th, 2024]
- Connecting the Dots: The Role of Affiliate Platforms in Modern Marketing - Luxury Lifestyle Magazine - March 28th, 2024 [March 28th, 2024]
- Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028,shift in consumer behavior ... - PR Newswire - March 28th, 2024 [March 28th, 2024]
- Top 15 Digital Marketing Software Tools To Try Out - Influencer Marketing Hub - March 20th, 2024 [March 20th, 2024]
- Google Assistant's evolution: Is this the new search? - Napa Valley Register - February 6th, 2024 [February 6th, 2024]
- Overcoming Entrepreneurial Fear: Essential Strategies for New Business Owners - December 28th, 2023 [December 28th, 2023]
- Who Is Ross Kernez, the Internet Marketing Expert? - OK! - November 9th, 2023 [November 9th, 2023]
- Athletic Brewing Company Partners with Viral Internet Granny to ... - PR Newswire - November 9th, 2023 [November 9th, 2023]
- The Current State of AI - Elmhurst College - November 9th, 2023 [November 9th, 2023]
- The Tech Stocks That Will Eventually Become the New Magnificent ... - InvestorPlace - November 9th, 2023 [November 9th, 2023]
- Wilkinsburg tries to demolish 'deplorable' buildings, avoid ... - TribLIVE - November 9th, 2023 [November 9th, 2023]
- Atlas 5 launches Amazon Kuiper satellites for tests of space-based ... - Spaceflight Now - October 11th, 2023 [October 11th, 2023]
- Internet of Medical Things (IoMT) Market Size to Surpass USD ... - GlobeNewswire - October 11th, 2023 [October 11th, 2023]
- Federal Judge Throws Out $32.5 Million Win For Sonos Against ... - Slashdot - October 11th, 2023 [October 11th, 2023]
- [New Report] Internet of Things in Retail Market Set to Surge ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- Global Consumer Internet of Things (IoT) Market Size to Reach USD ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- Team Internet Group looks to AI initiatives to drive digital marketing ... - Proactive Investors UK - September 7th, 2023 [September 7th, 2023]
- The global internet of medical thing market is expected to reach an ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- How SRK's Jawan is winning the brand integration 'jung' - Exchange4Media - September 7th, 2023 [September 7th, 2023]
- Reshaping biopharma marketing with point-of-care messaging - MM+M Online - September 7th, 2023 [September 7th, 2023]
- The Truth About Gigs, Gs and Other Internet Marketing Jargon - Forest Grove News times - August 28th, 2023 [August 28th, 2023]