Mediaboss Marketing

July14, 20165 min read

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The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

Related:5 Ways to Improve Your Content-Marketing Strategy in 2016

The way I see it, there are a handful of online marketing strategies you need--as in, your startup wont be able to thrive without them.

What do I mean, you need these strategies? After all, isnt marketing optional? Isnt it possible to build a business even without an online presence? Technically, yes, but youll be missing out on enormous potential by doing so.

All the strategies I qualify as necessary exhibit the following traits:

Its the combination of these factors that makes your work in these areas necessary.These are the strategies I deem necessary:

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnershipsand lend a face to your otherwise faceless organization. And it's free to do, from a monetary perspective, though you will need to invest a significant amount of time.

Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooksand other long-form content to attract downloads, signupsand conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing isincredibly versatile and useful, and, if it's valuable, your customers will expect you to have at least some of it in place for them.

Related:5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.

So, SEO isnot much more of an investment if youre already creating new content regularly --and its well worth that extra investment if for no other reason than to make sure your site is properly indexed.

Most of these strategies aim to get more people on your site, but what do those people do once theyre there? Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion.

Sometimes, this means including more conversion opportunities, and other times, improving the ones you already have.

Social media marketing isnt the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputationand far more inbound traffic with your syndicated links.

Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followersand other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brandand keep your brand top-of-mind with your audience.

Related:The 4 Essentials of Video Content Marketing Success

As you may have noticed from thesedescriptions, theres one other key advantage these strategies offer: Theyall work together. While they can be pursued individually, each connects with and feeds into the others in some way. If you pursuethem all, complementing your efforts across these multiple areas, youll see an even higher potential return.

Link:
The 6 Online Marketing Strategies Every Entrepreneur Needs