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According to BBC, video will account for80% of all Internet traffic by 2019.This means that if you dont have avideo marketing strategyto build your audience online and promote your business, you are missing a huge opportunity over the next few years.

Most entrepreneurs are starting to realize the power of video and are adapting their companys content and social media strategy accordingly. Other entrepreneurs recognized this trend early and are already way ahead of the curve.Sunny Lenarduzzi, an award-winning video, social media and online business strategist, is just one of many entrepreneurs using video marketing to build her brand and audience online.

I recently caught up with Sunnyto learn how she grew her YouTube channel to over 5-million views and over 80,000 subscribers in less than two years while leveraging her exposure to grow a successful consulting and online course business. She shared some incredibly valuable insights with me, including specific tips to help other entrepreneurs maximize the results from their video marketing efforts on YouTube.

Here are Sunny Lenarduzzis top three YouTube video marketing tips for entrepreneurs.

Dont worry about the production quality of your videosespecially when you first start creating video content. The quality of your content is more important than the production quality of your videos. Your first priority should be making videos that are both helpful and entertaining for your target audience.

People get really hung upand I was one of themon having the perfect lighting, and the set, and the audio, and all that stuff, says Sunny. But the irony is that I used to shoot videos about a year before I shot my first tutorial, and I would put so much effort into them. The first time I created one of them it was eight hours of filming. It was exhausting, and Im not even getting views on these because nobody is searching for those topics.

The moment I started making tutorials, I actually did it on a whim because I really was only sending it to my clients. When I sat down to make my first tutorial, I hadnt washed my hair that day. I was basically in my pajamas. I just sat in front of the window in my apartment and had a webcam, and that was it. And thats the video that took off.

So I really do believe that its not about the quality of your camera or your equipment. Its about the value of the content youre creating and how much youre actually going to answer peoples questions or solve peoples problems. And thats true of so many different videos on YouTube. There are videos that have millions of views that were shot on an iPhone.

The majority of people who find your videos on YouTube will find them by searching for specific topics, not by searching for videos created specifically by you. Therefore, most of the people who watch one of your videos for the first time wont know who you are.

A lot of people are going to discover you through search and they wont know who you are, Sunny explains. So when they discover me and they click on my video, if Im sitting there and spending two minutes explaining who I am and what I do and why they should be watching, people will tune out because theres a million other people who are answering that question. So its really important when you script your videos to have a five to ten second intro, max.

In the introduction of your videos, introduce yourself quickly and then tell the viewer what they are going to learn in your video.

Giving them the outcomeupfrontwill help encourage them to watch your entire video.

In order to reap the full benefits of building an audience on YouTube, it is important to give each and every one of your viewers the opportunity to engage with your business outside of YouTube. Because people are discovering you and they dont know about you beforehand, its important to leverage your traffic, says Sunny. You dont want people watching your video and then going, Okay, that was great, bye, and then forget about you.

In all of your videostypically at the end of each videoinclude a Call-To-Action for your viewers. Give them something to do, like subscribe to your channel, visit your website, or sign up for your email newsletter, for example. The idea here is to give your viewers on YouTube a specific way to engage with you or your company outside of YouTube.

If youre an offline business, give them your phone number, give them your website, give them your email address, give them information so that they can go from the video to being a potential customer. For an online business, give them a free checklist, guide, cheat sheet, add them to your email list, drive them to your website, give them a free 15 minute consultation, says Sunny. Whatever you can do to leverage that traffic and turn it into a potential customer database is vital to the growth of your business.

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Published August 13, 2017

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Top 3 YouTube Video Marketing Tips from Sunny Lenarduzzi - Influencive