Mediaboss Marketing

Dr. Biju KS, Senior Medical Officer, at wellness center, Vieroots Wellness Solutions, spoke about personalized lifestyle management, the companys focus on wellness and how it helps people make choices and changes in life to become fit and healthier, at the e4m Health Marcom Conference.

Vieroots is a healthcare startup, which has attracted equity from the likes of actor Sunil Shetty, and focuses on providing its customers with personalized lifestyle management solutions so that they Live Longer and Stay Younger.

Talking about a book by Tony Robbins, which mentions precision medicine, Dr Biju said: We are not into the treatment aspect, we are into the wellness aspect. If precision medicine can run as a new, emerging technology in the treatment aspect, then why cant precision wellness happen? So, we are into this. For this, we use some tools and techniques. One among those is to check DNA. By using this highly scientific tool, we can clearly say which is the best-suited exercise for you, which is the best-suited diet for you. So, we are into precision wellness management.

Vieroots has onboarded doctors, nutritionists, yoga therapists and fitness trainers who can refer DNA testing to customers. Even those without a disorder or disease use this DNA testing method at Vieroots to live a healthier life.

Speaking about the target audience for their services, he added, Our youngest customer is two months old. Once you can get the saliva from a person, you can get the test done. Through this, we can predict the disease condition, diet plan and best-suited exercise plan.

Dr Biju then spoke about lifestyle management. Suppose you are going to a gym. Your motivation lasts up to one or two months. Then after two or three months, this motivation comes down. So here we understood changing the behavioural pattern or making lifestyle changes a habit is very crucial. We created a bunch of healthcare professionals, known as health coaches or lifestyle coaches who handhold our customers throughout the process.

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We are not into treatment, we are into the wellness aspect - Exchange4Media