Mediaboss Marketing

You've never heard anyone say that the bird that slept in and was late to the field got the worm. The same logic can be applied to your website speed.

Internet marketing company Portent recently put together a test, which was based on data from 16 e-commerce sites. From there, they tested 500 e-commerce sites using YSlowto gather basic performance data. What were the results?

To paint a complete picture of the research conducted, it's important to know what the parameters were. As part of their research, Portent analyzed:

Even though it is undeniable that the user experience is much better on a fast website, many sites are still running slow. According to the study, 50% of the websites audited had an average load time of 5+ seconds with a standard deviation of 8 seconds.

To improve overall page value it is essential that many of these websites shave some time off of their (negative) record. The findings include:

Ideally you would like your entire site to load instantaneously. Realistically you should focus on those that matter most including:

Portent explains: "Page 'weight' is no longer the biggest factor in site load time. In our test, pages of over 4 megabytes recorded some of the fastest load times." Why is that? "Many sites have streamlined their code, learned to 'minify' their code and to use GZIP compression. So the bigger factor, in many cases, is the server and page configuration."

If you're interested in speeding up your website, Potent recommends that you look at the following:

This Year's Premier Digital Marketing Event is #CZLSF ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Early Bird Rates expire June 6. Register now and save!

Read the original:
Websites Fail Page Speed Test: 4 Things You Need to Know [Study]