Mediaboss Marketing

If you live in the world of Internet marketing, then youre at least aware of conversion rate optimization the practice of creating an online experience that causes a greater percentage of website visitors to convert.

Merely being aware of conversion optimization is where it ends for most online marketers. In fact, only 39% of marketers consider conversion optimization to be a priority. They focus instead upon content marketing, social media, and brand or viral efforts. All marketing initiatives are significant in their own right, but conversion optimization ought to take a more prominent role in marketers toolbox.

Why? Let me explain with four simple points. The entire point of this article is pretty simple. I want to persuade marketers to do more conversion optimization. Consider why.

1. Conversion optimization plain works.

There are plenty of marketing methods out there that dont work.

Here is one of the rookie mistakes in marketing. You feel inspired. You come up with a big marketing idea. You execute it, and nothing happens.

Marketing is more science than it is dream-fueled inspirations ir flights of ecstatic genius. Those enraptured moments do come (occasionally), but they do not constitute the core of marketing.

Marketing is an exacting science. It is built by sweat, fueled by metrics, sharpened by analysis, and confirmed by tests, research, and studies. As an example, consider conversion optimization.

Visit link:
Why CRO Is Absolutely Essential in 2015