Mediaboss Marketing

Disney+ Hotstar has collaborated with delivery app Swiggy for the HBO series House of the Dragon which premiered on the platform on August 22. The collaboration between the two has turned the Swiggy rider into a dragon. Consumers can also notice a tag line on the top of the order Fire will reign, hunger will not. Our dragon rider is on the way!

In a LinkedIn post, EVP Hotstar Sidharth Shakdher wrote about the dragons.

https://www.linkedin.com/feed/update/urn:li:share:6967765275446247424?utm_source=linkedin_share&utm_medium=member_desktop_share&utm_content=post

The collaboration initiated interesting conversation on social media with people talking about how Swiggy was using dragons to deliver food.

Last week, the OTT platform also launched a marketing campaign for the series with BFFs Sara Ali Khan and Janhvi Kapoor who were recently seen sharing the Koffee With Karan couch, sharing their excitement to watch the series.

In a video posted on their social media handles, the actors were seen discussing the series. When Janhvi, a Game of Thrones fan, went quizzing Sara about the show, Sara replied House of the Dragon was a new and different show and watching Game of Thrones was not mandatory.

Based on George R.R. Martin's book Fire and Blood, the 10-episode series is a remarkable, turbulent story about the House of Targaryen, set 200 years before the events that captivated global audiences in Game of Thrones. The series is a gripping saga that takes us deep into the extraordinary world of Westeros and explores the Targaryen family - the all-powerful dragon riders who are the seemingly invincible rulers of the seven kingdoms.

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Excerpt from:
Why is the Dragon delivering on Swiggy? - Exchange4Media