Mediaboss Marketing

Thispartnership aims to provide easier payment options for StarzPlays existing and would-be subscribers with easy access to its content for Zain customers.

StarzPlay has partnered withZain, the mobile communications and data services provider in the Middle East and North Africa (MENA), to offer even easier payment options for existing and would-be subscribers.

StarzPlay will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing agreements with Zain in three countries Saudi Arabia, Kuwait and Iraq. This also marks StarzPlays first-ever DCB integration in Iraq providing access to its video content for Zains 15.7m customers across the country.

DCB is a critical success factor for reaching mass audiences across MENA markets, where not all would-be-subscribers have access to a credit card. Making payments through local telecom operators as part of their standard prepaid or post-paid bills means they can watch StarzPlay content straight from their phone, or at home via smart TV or games console.

Commenting on the partnership,Maaz Sheikh, Co-founder and CEO atStarzPlay,said: Were really excited about this strategic partnership with Zain, as it means we can make watching our premium content even easier for millions of Zain subscribers in KSA, Kuwait and Iraq. Who doesnt want hassle-free payments, no extra bills or paperwork, and access to binge-worthy series and blockbuster movies on demand? This is a great opportunity to continue to broaden our reach and connect with those new audiences across the MENA region that we know will love StarzPlay.

STARZPLAY has strategic partnerships with21 telcos across the region includingEtisalat Group, du, STC, Mobily, Orange Group, Viva Group, Ooredoo Group, Maroc Telcomoffering subscription via prepaid and post-paid mobile to subscribers.

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StarzPlay ties with Zain to boost subscriptions in KSA, Kuwait and Iraq - BroadcastProME.com