Mediaboss Marketing

It all started with the Hadids. Where supermodels who went before used shades to shield themselves from the paparazzi, Bella can often be seen taking shelter behind a hefty book. To be more specific, The Outsider by Stephen King. Over the course of Paris Fashion Week autumn/winter 2019, she carried the novel distinguishable by its scarlet jacket with her everywhere she went. And upon leaving the city, Hadid shared an Instagram photo of her unputdownable read as her chosen form of in-flight entertainment. Next to it sat some other cherished accessories: a cherry-print vintage Louis Vuitton x Takashi Murakami carry-on and a Dior monogrammed pouch. Leaving us to wonder: are hardback books back? Because where the supers lead, the rest of the world tends to follow.

Bella Hadid clutching her copy of The Outsider

Claudio Lavenia

Days before at Milan Fashion Week, Bellas older sister Gigi was seen toting not a Chanel bag, but a copy of The Stranger by Albert Camus. Never heard of it, far less attempted to read it? Thats because its typically found on the bookshelves of French literature geeks and aspiring philosophers. En route to the Fendi show, Hadid clasped her copy rather than a clutch, its black and white cover the perfect complement to her light olive green suit.

Gigi Hadid is a Camus fan

Arnold Jerocki

In the months that followed, Kendall Jenner was frequently seen with her latest read tucked under her arm, or sidelining her phone to delve into a book instead while on holiday. In one exotic locale, Jenner sunned herself with friend Luka Sabbat while devouring Darcie Wilders Literally Show Me A Healthy Person. That was in May 2019, by August she was onto her next literary find: No One Belongs Here More Than You by Miranda July. Next came Fariha Roisins How To Cure A Ghost, swiftly followed by Melissa Broders So Sad Today.

While fashions love affair with literature is nothing new, models flaunting their latest must-read like a fresh-from-the-runway accessory certainly is. British Vogue cover star Jourdan Dunn spent February getting stuck into Candice Carty-Williamss debut novel, Queenie, and took care to Instagram it for her followers to take note of, too.

Read more: Kaia Gerber Rediscovers Her Denim To Kick Off Her Book Club

Kaia Gerber, meanwhile, is a self-confessed bookworm who was photographed leaving many a 2019 fashion show clutching her copy of Mario Vargas Llosas page-turner Bad Girl. Fast forward a few months, and the super-in-the-making has launched her own online book club. Before doing so, she shared a hefty, 18-book round up of suggested reads to keep your mind busy during the global lockdown. From A Little Life by Hanya Yanagihara and Perfume by Patrick Sskind to A Lovers Discourse by Roland Barthes and even Platos Symposium, the list was proof that Gerber isnt really into light reading.

One things for certain, books are providing a much-needed panacea for many of us as we navigate lockdown life. Something which two more models whove recently entered the literature-loving fold can attest to: Emily Ratajkowski and Rosie Huntington-Whiteley. While self-isolating in her apartment in New York, EmRata has been getting stuck into All About Love: New Visions by Bell Hooks, White Girls by Hilton Als and Martin Hgglunds This Life: Secular Faith And Spiritual Freedom.

On the other side of the pond, RHW recently shared the stack of novels currently occupying her bedside table: Joan Didions The White Album, Inner Engineering: A Yogis Guide To Joy by Sadhguru, Jordan Petersons 12 Rules For Life, and The Five Love Languages by Gary Chapman. As more and more virtual book clubs spring up on our feeds (further proof that it is indeed the new social hang), its just a matter of time before another It-girl proudly embraces her bookworm status.

More from British Vogue:

See the article here:
From Kaia To Kendall, The New Supers Making Reading Cool - British Vogue