Mediaboss Marketing

The BC Liberal Party has released its post-mortem report on why it lost the provincial election so badly last fall and while it draws some obvious conclusions, it misses the bigger picture when it comes to the serious challenges the party faces as it

The BC Liberal Party has released its post-mortem report on why it lost the provincial election so badly last fall and while it draws some obvious conclusions, it misses the bigger picture when it comes to the serious challenges the party faces as it tries to rebuild.

The report written by three Toronto-based consultants concludes the party never really stood much of a chance of winning the election. It fails to examine why the party was in so much trouble before the election.

Former party leader Andrew Wilkinson comes in for heavy criticism and is portrayed as someone who comes across as stilted, combative and uncomfortable. When asked to rate his performance on a scale of one to 10 (10 being perfect), Wilkinson was awarded an abysmal average of four by those surveyed.

Wilkinson, however, was not deemed the only big problem. The partys platform was tone deaf and failed to connect with voters and even party members, its communications efforts were clumsy and ineffective, and what little campaigning actually did occur was amateurish and almost pointless.

Of course, the media comes in for some blame. The legislative press gallery was said to have been too cozy with the government of Premier John Horgan. In addition, gallery reporters spent most of their time covering the COVID-19 pandemic and the regular briefings and updates by Dr. Bonnie Henry (indeed, I spent much of my time during the campaign covering those briefings).

The central campaign team gets a clean bill of health, which is odd given the enormity of the loss and the fact so many missteps were made.

The reports authors based their findings on surveys sent to 3,000 party members and interviews with candidates, strategists, senior officials and campaign staff.

The approach of talking to only party insiders and members may have masked the true rot that has slowly eaten its way through the party during the past decade or so. The party did not just lose the last election it was absolutely hammered and the depth of its defeat can be seen in lopsided NDP wins in traditionally strong BC Liberal ridings in places like Vernon, Chilliwack, Abbotsford, Mission, North Vancouver and Langley.

This momentous loss had been building for years but the BC Liberals, smug in their feelings of invincibility because they unexpectedly won the 2013 election, simply failed to spot the warning signs until it was too late.

The report is sprinkled with quotes from those who were surveyed or interviewed. Near the end of the report this one jumped out at me: Seriously take on rebuilding! Dont be afraid to take on the tough questions and challenges. Hold our MLAs accountable for their past and present discretions. Clean house, change the mediocre mentality of the old guard.

Harsh criticism but indicative the massive rebuilding job the party faces.

The report ends with some recommendations about the usual things: attracting younger members, improving the partys nomination process, finding more volunteers and getting started on the next campaign as soon as possible.

Its the last paragraph which reads as if it was tacked on as an afterthought that nails the partys deeper problems. It says the party must be more diverse when it comes to recruiting and elevating people from every gender, ethnicity, sexual orientation and economic background.

The province has changed, and so should the BC Liberals, reads the reports last line. It is also the most accurate one in it.

Keith Baldrey is chief political reporter for Global BC.

Continue reading here:
Opinion: Report a damning look at how BC Liberals got 'hammered' in the election - North Shore News