Mediaboss Marketing

Just because I cannot resist theelectromagnetic pulseof Apples media control machine, it does not mean I have to buy its products. And based on reports of a so-called iWatch, there arefour reasons I willnotbuy one.

To be sure, journalists are being briefed on the details of the iWatch on the condition that they do not name the briefers. A case in pointis the New York Times which wrote [the iWatch] is expected to come in two sizes and combine functions like health and fitness monitoring with mobile computing tasks like displaying maps. It will have a flexible screen and, like the new phones, will support technology that allows people to pay for things wirelessly.

The anonymous briefers told the Times that the iWatch will have a tougher-than-glass flexible display panel that is protected by synthetic sapphire; a postage stamp-sized circuit board; a wireless battery charger, HealthKit, for storing health data andHandoff for pushing contentamongconsumers Apple devices.

It is unclear to me why media outlets cannotname their sources for these reports are the briefers lives at risk if they are named?

Here are four reasons I will not buy an iWatch.

1. I do not understand the value of wearable health and fitness monitoring

I do not sharea passion for wrist bracelets that keep track ofhealth and fitness statistics. In my daily life, I do not see many individuals who wear such devices.

More broadly, I do not understand what personal pain these devices are designed to relieve. Perhaps people who were college athletes and got used to timing how fast they run and continue to crave the dopamine rush of those statistics are among the consumers who buy health and fitness monitoring devices.

I do not crave this information but I would certainly buy such a device if my doctor prescribed one. Since I do not anticipate that happening, I am confident that I will not buy any health and fitness monitoring device.

2. I do not see a compelling need for wireless payment

Here is the original post:
4 Reasons I Will Never Buy An IWatch