Mediaboss Marketing

BURLINGTON, Mass., July 21, 2020 (GLOBE NEWSWIRE) -- Avid(Nasdaq: AVID) today announcedthe immediate availability of MediaCentral 2020,thecomprehensive media workflow platform for TV news, sports and post production operations. Innovative new features inMediaCentral2020deliver on the needs of modern newsrooms, providingjournalists withincreased efficiency, faster search options andimprovedediting as well asan enhancedbroadcast viewing experience for audiences.

MediaCentral 2020 accelerates production with a complete and scalable end-to-end media workflow platform, providing news teams with media access, workflow integration and remote collaboration to deliver breaking news as it happens. MediaCentral2020empowersglobal collaborationto connect disperse teams toshare media and create betterstoriestogether, whileleveragingbroadcastcontentand incoming feedsto breaknewsfaston digitalchannels.

Whether you are alocal news bureau,regional broadcasterorglobalnewsnetwork,the ability to deliver compelling news stories quickly and efficiently iscritical, said Colleen Smith, Vice President, Market Solutions at Avid. MediaCentral 2020 delivers the remote workflow collaboration, efficiency anddistributioncapabilitiesnews production teamsneedto break newsfirstand reach audiences across every platformonline, on social media and on air.

From information gathering that leverages powerful search capabilities to story creation, graphics integration and social media distribution, MediaCentral2020empowersteams with the tools and the workflow speed they need to break news first.Key new capabilities include:

These new functions enhance and extend the industry-standard platforms modular, scalable design and full suite of apps, services and connectors that accelerate every part of the media creation and publishing workflow.For more information on MediaCentral 2020 visit http://www.avid.com/products/mediacentral.

About Avid

Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avids preeminent customer community uses Avids comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the worldfrom prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avids industry-leading solutions include Media Composer, Pro Tools, Avid NEXIS, MediaCentral, iNEWS, AirSpeed, Sibelius, Avid VENUE, FastServe, and Maestro. For more information about Avid solutions and services, visitwww.avid.com, connect with Avid onFacebook,Instagram, Twitter,YouTube,LinkedIn, or subscribe toAvid Blogs.

2020 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Media Composer | First, Media Composer | UltimatePro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:

AvidDave Smith978.502.9607david.smith@avid.com

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Avid MediaCentral 2020 Empowers Broadcast News Organizations to Create and Deliver More Content in Shorter Timeframes - GlobeNewswire