Mediaboss Marketing

Bauer Media has announced that as of April it will take over full trading responsibilities for its entire digital inventory.

The move will coincide with the launch of the To Love digital womens network and the deal will see Bauer Media centralise all advertising inventory and content across both digital and print.

Bauer Medias director of sales Tony Kendall said: With the launch of Bauers new digital lead products coming in early 2015, it was important for us to bring our digital trading capabilities in-house, streamline the booking process and provide advertisers with greater brand synergy between print, digital and live experience opportunities.

It follows on from the appointment of Monique Harris as head of digital commercial strategy in October.

It will give advertisers one point of contact when booking campaigns with Bauer brands.

In the short term its business as usual, as we work towards transitioning the ad serving, campaign management and billing side of our business from Mi9 to Bauer Media by the March 31 2015, said Kendall.

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Bauer Media to take control of digital sales from Mi9 in April