Mediaboss Marketing

STATEMENT ON FORWARD-LOOKING INFORMATION

MarTech

MarTech, the intersection of marketing and technology leverages data andanalytics to expand our points of distribution and advertising revenue.

[[Image Removed: Graphical user interface, websiteDescriptionautomatically generated]]

The Loop Player is at the heart of our revenue model and its technology enablesus to communicate and interact with OOH locations, advertisers, and OOHcustomers:

OOH Locations. The Loop Player allows OOH customers to program their in-store

monitors and audio systems to schedule playlists depending on the time of day,

promote their products or services through digital signage and deliver

? company-wide messages to staff in back-office locations. Business owners can

filter content based on ratings or explicit language and can control the genres

of videos in their programs. The Loop Player caches and encrypts our content,

thereby supplying uninterrupted play for up to 12 hours in the event of an

internet disruption.

Advertising and Content Partners. Our Loop Player works with our technology,

software and servers to determine the number of ad impressions available for

programmatic advertising, which can be filled in real-time, seconds before ads

are played. Our Loop Player delivers content and advertising to venues and our

technology allows us to record and report video content played (for reporting

to content providers) and advertising content played (for reporting to our

advertising demand partners and advertisers). In particular, our technology

allows us to track when, where and how long content is played, and measure

? approximately how many consumers were in position to view the content or

advertisement. The Loop Player's Wi-Fi and Bluetooth capabilities allow us to

determine the number of potential viewers at a given location, which can

provide us with a revenue multiplier, as we are able to increase advertising

revenue at high-volume locations. This "multiplier effect" is possible due to

the Loop Player's ability to detect, using Bluetooth and Wi-Fi technology, the

number of consumer mobile devices within reach of a Loop Player in an OOH

location which provides advertisers with a proxy for the number of potential

viewers of a particular ad at any given time.

OOH Customers. We are seeking to further develop the interactivity between the

Loop Player and the customers in OOH venues. This may take different forms,

? such as offering a simple thumbs up or thumbs down function, displaying the

number of customer votes for a given piece of content, and downloading of menus

from the screens and other functions. This will require further development of

customers of our OOH customers and venue operators through our Loop Player. Our

Loop Player allows us to collect specific information and data on content

? played, views, location, and location type, enabling us to effectively measure

demand. These capabilities allow us to make informed decisions around which

type of content to acquire or develop, as well as identify new market

opportunities.

[[Image Removed: Graphical user interface, websiteDescriptionautomatically generated]]

For the quarter ended December 31, 2021, QAU was 8,156, compared to 5,791 forthe quarter ended September 30, 2021, a 41% increase.

For the quarter ended September 30, 2021, QAU was 5,791, compared to 4,296 forthe quarter ended June 30, 2021, a 35% increase.

Critical Accounting Policies and Use of Estimates

License Content Assets

Revenue

Impairment of goodwill and intangibles

Income taxes

Table of Contents

Results of Operations

Cost of revenue

Other income and expenses

These gains were partially offset by higher interest expense of $108,212 in2021.

We define EBITDA as earnings before interest expense (income), income tax(expense)/benefit, depreciation and amortization.

? EBITDA does not reflect the amounts we paid in interest expense on our

outstanding debt;

? EBITDA does not reflect the amounts we received in interest income by our

investors;

? EBITDA does not reflect the amounts we received in interest income on our

investments;

? EBITDA does not reflect the amounts we paid in taxes or other components of our

tax provision;

? EBITDA does not include depreciation expense from fixed assets; and

? EBITDA does not include amortization expense.

Because of these limitations, you should consider EBITDA alongside otherfinancial performance measures including net income (loss) and our financialresults presented in accordance with U.S. GAAP.

The following table provides a reconciliation of net loss to EBITDA for each ofthe periods indicated:

*Includes amortization of content license assets.

Adjusted EBITDA

? Adjusted EBITDA does not reflect the amounts we paid in interest expense on our

outstanding debt;

? Adjusted EBITDA does not reflect the amounts we paid in taxes or other

components of our tax provision;

? Adjusted EBITDA does not include depreciation expense from fixed assets;

? Adjusted EBITDA does not include amortization expense;

? Adjusted EBITDA does not include the impact of stock-based compensation; and

? Adjusted EBITDA does not include the impact of non-recurring income and

expenses.

Because of these limitations, you should consider Adjusted EBITDA alongsideother financial performance measures including net income (loss) and ourfinancial results presented in accordance with U.S. GAAP.

Table of Contents

The following table provides a reconciliation of net loss to Adjusted EBITDA foreach of the periods indicated:

2,390,799

*Includes amortization content license assets.

Liquidity and Capital Resources

Net cash used in operating activities

Net cash used in investing activities

Net cash flow from financing activities

Proposed Equity Offering filed on S-1

We are a "smaller reporting company" under applicable Securities and ExchangeCommission rules and are subject to reduced public company reportingrequirements for the prospectus and future filings.

Recent Accounting Pronouncements

We adopted no new recent accounting pronouncements.

Edgar Online, source Glimpses

See more here:
LOOP MEDIA, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations. (form 10-Q) - marketscreener.com