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Now With Meruelo

MERUELO MEDIA has officially taken control of recently acquired Top 40/Rhythmic KPWR (POWER 106)/LOS ANGELES. (NET NEWS, 5/9)

MERUELO announced that KPWR would continue to serve its listeners, fans and clients to complement MERUELOs existing programming formats and wildly popular on air talent on Rhythmic AC KDAY/LOS ANGELES and Top 40/Rhythmic KDEY (93.5 THE WILD)/RIVERSIDE. MERUELO will move its entire radio operation to KPWR's facilities in BURBANK.

MERUELO Pres. and COO OTTO PADRON commented, "Combining our three radio brands in one location is our first phase in optimizing our business. This initial move will strengthen our unique and dominant position in the Hip Hop market by maximizing resources to create a real value proposition for clients. MERUELO MEDIA has the most unique and hyper-local DNA in SOCAL. While most media companies homogenize brands in an effort to consolidate operations, we combine complementary brands in ways that celebrate their differences creating one of AMERICAs most diverse and effective multimedia platforms. Bringing these powerful LOS ANGELES brands together is a perfect harmony: POWER 106, #1 for HIP HOP for todays hottest beats and KDAY as the Classic Hip-Hop leader for Back in the Day Hits."

KPWR (POWER 106)/LOS ANGELES SVP/Market Mgr. VAL MAKI takes on a new role as MERUELO RADIO Market Mgr., taking on the responsibility of integrating MERUELO's existing portfolio of radio stations and maximizing the new, three-station cluster.

About MAKI, PADRON added, "VAL is a proven and talented broadcast veteran and the force behind the success of POWER 106. We know that under VAL's vision and leadership these very iconic LOS ANGELES radio stations will continue to grow benefiting our listeners, advertisers, and partners."

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Original post:
Meruelo Media Takes Control Of KPWR (Power 106)/Los Angeles ... - All Access Music Group